Be Bus Aware communications toolkit

The “Be Bus Aware” campaign, comprising Bus Safety Week, is a Statewide campaign which raises awareness for all road users on how to stay safe on and around buses. In 2026 Bus Safety Week runs from Monday 23 February – 1 March Sunday 2026.

Be Bus Aware communications toolkit

 

Be Bus Aware Communications Toolkit Cover Image

How to use this toolkit

How to use this toolkit

This communications toolkit has been developed to help promote the bus flashing lights road rule and safety around buses.

It provides a range of assets which you can use with key messages to help promote safety messages to relevant audiences.

Digital assets are available to download directly or order from Creative Assets Library (CAL). See the bottom of this page for details.

More road safety toolkits are available on the communications toolkits page. Hub members can log in to access the full list of toolkits.


Overview

The “Be Bus Aware” campaign, comprising Bus Safety Week, is a Statewide campaign which raises awareness for all road users on how to stay safe on and around buses.

In 2026 Bus Safety Week runs from Monday 23 February – Sunday 1 March 2026. The Be Bus Aware campaign will be in market from Monday 23 February 2026 for around four weeks.

Campaign channels include:

  • Paid, targeted posts via NSW Road Safety Facebook
  • Digital audio (Spotify)
  • Promotion on buses and selected bus stops and train stations
  • Variable Message Signs (VMS)
  • Content for partners and stakeholders to share.

Transport for NSW also runs a quarterly Bus flashing lights campaign, which runs at the start of each school term, reminding motorists to ‘Slow down to 40 when bus lights flash’.


Key messages

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Creative assets


Web and social tiles

BeBusAware-1080x1080px-8 Bus driver BeBusAware-1080x1080px-9 Hold On
BeBusAware-1080x1080px - 10 Pedestrian

Your driving can affect a bus load of people

Download image:

Hold on and stay alert

Download image:

Buses can’t stop quickly – Don’t step out in front of a bus

Download image:

BeBusAware-1080x1080px - 12 Driver
BeBusAware-1080x1080px-11 Safe place to cross
BeBusAware-1080x1080px-3 Cross With Care

Buses can’t stop quickly – Give buses space if overtaking

Download image:

Wait until the bus has gone then use a safe place to cross

Download image:

Stay alert and cross with care

Download image:

BeBusAware-1080x1080px-4 Bus flashing lights
BeBusAware-1080x1080px-5 Give Way
BeBusAware-1080x1080px-6 Seatbelts

Slow down to 40 when bus lights flash

Download image:

Give way to buses

Download image:

Always buckle up if there’s a seatbelt on the bus

Download image:

BeBusAware-1080x1080px-7 Mobility
BeBusAware-1080x1080px-1 Blind Spots
BeBusAware-1080x1080px-2 Riders

If you’re older or have impaired mobility, sit near the front and stay seated until the bus has stopped

Download image:

Buses have blind spots

Download image:

Riders take care around buses

Download image:


Animated GIFs

BeBusAware-1080x1080px - 5 Mobility
BeBusAware-1080x1080px - 2 Driver
BeBusAware-1080x1080px - 1 Pedestrian

If you’re older or have impaired mobility, sit near the front and stay seated until the bus has stopped.

Download image:

Buses can’t stop quickly – Give buses space if overtaking

Download image:

Buses can’t stop quickly – Don’t step in front of a bus

Download image:

BeBusAware -1080x1080px - 4 Seatbelts
BeBusAware-1080x1080px - 3 Safe place to cross

Always buckle up if there’s a seatbelt on the bus

Download image:

Stay alert and cross with care

Download image:



Culturally and Linguistically Diverse (CALD)

BeBusAware-1080x1080px_Arabic_logos
BeBusAware-1080x1080px_Simp.Chinese_Logos
BeBusAware-1080x1080px_Trad.Chinese_logos

Arabic

Download image:

Mandarin (Simplified Chinese)

Download image:

Cantonese (Traditional Chinese)

Download image:

BeBusAware-1080x1080px_Simp.English Driver - Logo


Simplified English

Download image:



Facebook covers

BeBusAware-FB Cover 851x316px_Driver
BeBusAware-FB Cover 851x316px_Cross with care

Buses can't stop quickly - Don't gives buses space if overtaking

Download

Stay alert and cross with care

Download


Using a seatbelt? Use a bus

 Using a seatbelt use a bus creative asset - Be Bus Aware

Download assets on CAL:


Photos

There are a variety of photos available via the Creative Assets Library. Instructions for using the Creative Assets Library are at the bottom of this page.

School kids wearing seatbelts on the bus
Woman and school kid crossing the road holding hands
Woman and school kid waiting to cross the road

School kids wearing seatbelts on the bus

Download on CAL: 117220

Adult holding a child's hand while crossing the street. They are looking left and right as they cross

Download on CAL: 118823

Adult holding a child's hand while they wait for the bus to leave before using a safe place to cross the road.

Download on CAL: 111807


Videos

YouTube playlist link for most of these videos: www.youtube.com/playlist?list=PLL4evDjFo88sAhpmpZ9WCP64MuzTXo4jt


Bus driver

https://youtu.be/-dj-jDPR9xI

Download video:

Informal bus stops

https://youtu.be/_XQpwbpF3gU

Download video:

Slow down to 40 when bus lights flash

https://youtu.be/4vKzWOVFEyg

Download video:




Find a safe place to cross – Adults

https://youtu.be/rbtj31z7_Ms

Download video:

Find a safe place to cross – Young people

https://youtu.be/UoVElQa9VpU

Download video:

Metro pedestrian safety 

https://youtu.be/LfGFLXZKuv0

Download video:


Buses have blind spots 

https://youtu.be/G9Tv-fPSP2Q

Download video:

Safe stopping distances 

https://youtu.be/fLyX-jD4Qnk

Download video:

Bicycle riders – Riding around buses

https://youtu.be/i7jsUrY8p6E

Download video:




Motorcyclists – Riding around buses

https://youtu.be/VfKhINiRKJ0

Download video:

Bus passenger safety – Vulnerable passengers

https://youtu.be/f8FRkfS3G8Q

Download video:

Bus passenger safety - Stay alert on the bus

https://youtu.be/NDkW3UgLphU

Download video:

Get off the bus safely - Be Bus Aware

Video viewable on CAL


Rural and regional pedestrian safety

https://youtu.be/XtCU75cm99g

Download video:

Bus safety tips for parents - Social media video 

www.youtube.com/watch?v=JauslmgkYas

Download video:

School bus seatbelts

https://youtu.be/VqXelK7VuBw?si=AoYHkbyvB3-9iWkl

Download video:


Animations

YouTube link combining all these videos: www.youtube.com/watch?v=NPIRrBFtpVE


Bus flashing lights

https://youtu.be/hNSGCy7IGJE

Download video:

Drivers slow down near informal bus stops

https://youtu.be/_uctAAf9nYs

Download video:

Give way to buses

https://youtu.be/4MjREnEcj8M

Download video:


Animation 113534 - Be Bus Aware

Animation viewable on CAL


Safe following distances

https://youtu.be/ACLpM9C7ACY

Download video:

Buses have blind spots 

Download video:

Driving near buses (Don’t cut in front)

https://youtu.be/ynAIyQZjDg4

Download video:


Wait for the bus to leave then find a safe place to cross (regional)

https://youtu.be/s8GDDc_7YH4

Download video:

Wait for the bus to leave then find a safe place to cross (metro)

https://youtu.be/RXHlJaK-5-g

Download video:

Adults get your child to and from the bus safely (regional)

https://youtu.be/5SoGLJx4_3c

Download video:




Don't try to hail a bus that's moving

https://youtu.be/qOAXlENgnj4

Download video:

Plan ahead and don't rush

https://youtu.be/T2dz9xTjaMk

Download video:

Bus interchanges

https://youtu.be/9lfT3PMFnYU

Download video:

 

Travelling on buses – Vulnerable passengers

https://youtu.be/nItL1Y5hmJg

Download video:

Stay alert on the bus

https://youtu.be/cSNJMDUmWT0

Download video:

Riding around buses

https://youtu.be/MmvYjGxfVu4

Download video:

     

Motorcycle lane filtering

https://youtu.be/kWh0t1fX_EY

Download video:

   

Publications

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123976 Driving safely near school buses
Bus Safety Week Editable template

Bus safety for school students: How families can help - DL Brochure

Driving safely near school buses - A4 Factsheet

Bus Safety Week editable A4 template


A3 Posters

BeBusAware-A3P_08 Bus driver
BeBusAware-A3P_9 Hold On
10 Buses can’t stop quickly. Don’t step in front of a bus.

Your driving can affect a bus load of people

Download poster:

Hold on and stay alert

Download poster:

Buses can’t stop quickly – Don’t step out in front of a bus

Download poster:

Buses can’t stop quickly. Give buses space if overtaking Wait until the bus has gone  then use a safe place to cross
BeBusAware-A3P_03 Cross with Care

Buses can’t stop quickly – Give buses space if overtaking

Download poster:

Wait until the bus has gone then use a safe place to cross

Download poster:

Stay alert and cross with care

Download poster:

BeBusAware-A3P_04 Bus flashing lights BeBusAware-A3P_05 Give Way
BeBusAware-A3P_06 Seatbelts

Slow down to 40 when bus lights flash

Download poster:

Give way to buses

Download poster:

Always buckle up if there’s a seatbelt on the bus

Download poster:

BeBusAware-A3P_07 Mobility
BeBusAware-A3P_01 Blind Spots
BeBusAware-A3P_02 Riders_Page_02

If you’re older or have impaired mobility, sit near the front and stay seated until the bus has stopped

Download poster:

Buses have blind spots

Download poster:

Riders take care around buses

Download poster:


Social media copy and accompanying assets

YouTube playlist link for most videos below: www.youtube.com/playlist?list=PLL4evDjFo88sAhpmpZ9WCP64MuzTXo4jt

Topic
Text
Asset
Bus Safety Week Monday 23 February – Sunday 1 March 2026 is Bus Safety Week! Buses are large, heavy vehicles. They can’t stop quickly and have large blind spots than other vehicles. Whether you’re out walking, riding or driving, Be Bus Aware.  #BeBusAware

BeBusAware-FB Cover 851x316px_Cross with care

Download

Pedestrian safety
 🎟 Get onboard with these tips when walking near buses🚶🚍 ⬇️  

✋ Don’t rush for the bus! Follow traffic signals and cross the road with care   

🧍Stand back from the kerb when waiting for a bus 

📱🎧 Avoid distractions by putting phones and headphones away   

✅ Wait until the bus has gone then use a safe place to cross the road. #BeBusAware

BeBusAware-1080x1080px-11 Safe place to cross

Download

Metro pedestrian safety In cities and built-up areas, there can be lots of traffic and activity. Remember to avoid rushing and stay alert. Always use available crossings such as a zebra crossing or traffic lights and watch out for buses. #BeBusAware

https://youtu.be/LfGFLXZKuv0

Download video:

Rural and regional pedestrian safety Always choose a safe place to cross the road, which has a good line of sight in both directions, so you can see oncoming traffic and they can see you. Look left and right continuously as you cross. #BeBusAware

https://youtu.be/XtCU75cm99g

Download video:

Pedestrians - Wait until the bus has gone and then find a safe place to cross – Adults When getting off the bus, always wait until the bus has gone and then find a safe place to cross. This is to ensure you are visible to the bus driver and traffic coming in either direction.  #BeBusAware

https://youtu.be/rbtj31z7_Ms

Download video:

Zero Emission Buses – Pedestrian safety Zero Emission Buses can be much quieter than traditional buses, so remember to always stay alert when walking around buses and traffic. #BeBusAware

Zero Emission Buses - Be Bus Aware

Download

Drivers – Slow down to 40 when bus lights flash

Monday 23 February – Sunday 1 March 2026 is Bus Safety Week! Let’s get some wheels turning by testing your knowledge!

Lights flash on the back of buses to: 

A) Warn drivers the bus is picking up or setting down children  

B) Warn drivers the speed limit is 40km/h when passing the bus (unless a lower speed limit applies)  

C) Both 

Answer:  ✅ The correct answer is C) Both.  

#BusSafetyWeek #BeBusAware

BeBusAware-1080x1080px-4 Bus flashing lights

Download

Drivers - Slow down to 40 when bus lights flash Unless a lower speed limit applies, by law motorists must slow down to 40km/h when bus lights flash, as this means the bus is picking up or dropping off school children who may be crossing or about to cross the road. #BeBusAware

https://youtu.be/4vKzWOVFEyg

Download video:

Drivers - Informal bus stops Some bus stops in rural and regional NSW do not have signs or other infrastructure. Take extra care when driving in these areas. Be aware of children crossing or about to cross the road and slow down to 40km/h when bus lights flash. #BeBusAware

https://youtu.be/_XQpwbpF3gU

Download video:

Bus passengers – Vulnerable passenger safety If you're older, pregnant or have a mobility impairment, here are some tips to help you stay safe on the bus: 

✅ Ask the driver to lower the bus if possible, to make it easier to get on and off 

✅ Hold onto the railing to get on the bus. 

✅ Take a seat close to the front of the bus 

✅ Press the stop button early to give the driver time to stop safely 

✅ Wait for the bus to stop before standing up 

✅ If you stand, hold on at all times.

https://youtu.be/f8FRkfS3G8Q

Download video:

Bus passengers - Stay alert on the bus It’s easy to get distracted on the bus when using your mobile device or wearing headphones. To ensure a safe, smooth trip for everyone remember to stay alert, hold onto the railing and press the stop button early to give the driver plenty of time to stop safely. #BeBusAware

https://youtu.be/NDkW3UgLphU

Download video:

Bus passengers - Passenger safety / courtesy seat When on board public transport, offer your seat to someone who needs it more than you. This includes people who are older, who have a disability or impaired mobility, or who are pregnant or travelling with children. Being courteous can help make the trip safer and more enjoyable for everyone. #BeBusAware

Bus passengers - Passenger safety  courtesy seat Be Bus Aware

Download

Bus passengers - Bus seatbelt safety 🚌 All school buses in rural and regional NSW are fitted with seatbelts. Always wear your seatbelt, or remind your child to wear their seatbelt, to keep safe on the bus. #BeBusAware

Download video:

Bicycle riders – Riding safety around buses When riding around buses, be aware of a bus’s blind spots. Give buses space and do not cut in front of a bus. Ride in the correct lane and follow the road rules and traffic signs and signals. #BeBusAware

https://youtu.be/i7jsUrY8p6E

Download video:

Motorcyclists – Riding safely around buses When riding around buses and other heavy vehicles, avoid lane filtering and be aware of a bus’s blind spots. Give buses space. Road safety is a shared responsibility. #BeBusAware

https://youtu.be/VfKhINiRKJ0

Download video:

Parents and carers - Bus safety for school students Families are responsible for getting their child to and from the bus stop safely. Always supervise your child until they are at least 10 and hold their hand when walking to and from the bus stop or interchange and when crossing the road. #BeBusAware

Get off the bus safely - Be Bus Aware

www.youtube.com/watch?v=JauslmgkYas

Download video:

Parents and carers – Pedestrian safety for children Remind your child that when getting off the bus to always wait until the bus has gone and then find a safe place to cross. This is to ensure they are visible to the bus driver and traffic coming in either direction. Talk to your child about the need to Stop, Look and Listen before they cross the road and to look left and right continuously as they cross. #BeBusAware

https://youtu.be/UoVElQa9VpU

Download video:

All road users - Bus driver video Thousands of bus trips take place on NSW roads each day. Find out how you can help Peter and bus drivers like him get passengers home safely.  #BeBusAware 

https://youtu.be/-dj-jDPR9xI

Download video:

All road users - Stopping distances Buses are large, heavy vehicles and can’t stop as fast as some other vehicles. When driving near buses, maintain a safe distance to help keep you and everyone on the bus safe. #BeBusAware

https://youtu.be/fLyX-jD4Qnk

Download video:

All road users - Blind spots Be aware of blind spots at the front, back and sides of a bus. Don’t step in front of a bus and take care if travelling in a bus’s blind spot. Between 2020 and 2024, 10 people were killed and 26 were seriously injured from crashes involving a turning bus.

https://youtu.be/G9Tv-fPSP2Q

Download video:

 All road users - Quiz Quiz champ? Test your bus safety knowledge! quiz.towardszero.nsw.gov.au/Bus-Safety

BeBusAware-Quiz-Tile-1080x1080px

Download


Article copy

Bus Safety Week – 23 Feb – 1 March 2026 
Get on board!

Bus Safety Week, which forms part of Transport’s annual Be Bus Aware campaign, will be held from Monday 23 February to Sunday 1 March 2026.

Bus Safety Week aims to highlight for all road users how to stay safe on and around buses. The Statewide campaign targets all road users, including CALD communities, highlighting key messages around bus blind spots, bus stopping distances, pedestrian safety and more.

Due to their sheer size and mass, buses cause severe outcomes for other road users in crashes.  Here are some tips for how to keep you and our most vulnerable safe on and around buses.

Pedestrians

  • Plan ahead and don't rush for the bus
  • Obey traffic signals and cross with care
  • Avoid being distracted by mobile devices
  • Stand back from the kerb when waiting for a bus
  • Wait until the bus has gone then use a safe place to cross the road.

Parents and carers

School-aged children might seem independent, but they still need a hand.

Remember to help you and your children stay bus safe:

  • Always meet your child at school or the bus stop, never wait on the opposite side of the road and call them across
  • Always supervise your child and hold their hand when walking to and from the bus stop or interchange and when crossing the road until they are at least 10 years old
  • Wait until the bus has gone then use a safe place to cross the road
  • Encourage your child to take a seat quickly when they get on the bus and to buckle up if the bus has seatbelts
  • Teach your child to Stop! Look! Listen! Think! every time they cross the road.

Drivers

  • Slow down to 40km/h when bus lights flash, unless a lower speed limit applies, as this means the bus is picking up or dropping off school children 
  • Give way to buses
  • Do not cut in front of buses 
  • Be aware of a bus’s blind spots at the front, rear and sides of the bus. 

Riders

  • Be aware of a bus’s blind spots at the front, rear and sides of the bus
  • Avoid lane filtering near buses
  • Buses may be longer than expected. Take care when changing lanes around buses
  • Avoid trying to overtake a bus when it is turning. Buses need extra space and may take up more than one lane
  • Always follow the road rules and ride with care.

How can you get involved?

  • Please use and share the assets available in the communications toolkit. We encourage you to send us any examples of promotion with your audience/s.
  • Follow NSW Road Safety Facebook to ‘Like’ and share posts
  • Visit www.BeBusAware.com.au to find out more about bus safety
  • Contact us if you have any questions

Road safety is a shared responsibility. So please get on board this Bus Safety Week.


Audio scripts and pre-records

You can share these scripts with your local radio station/s:

Blind Spots (15 seconds)

Download on CAL 112200

Buses have blind spots. 
These are at the front, back and the sides of the bus. 
Don’t assume the driver can see you. Whether you’re walking, driving or riding, “Be Bus Aware".

Stopping Distance (15 seconds)

Download on CAL 112197

Buses are heavy vehicles and can’t stop quickly. Maintain a safe stopping distance between your vehicle and a bus in front. 

A 3-second gap is best. “Be Bus Aware".

Parents and carers (15 seconds)

Download on CAL 116807

If your child catches the bus to or from school, remind them to always wait until the bus has gone before choosing a safe place to cross the road. 

Keep our children safe. They’re counting on you.

Bus flashing lights (15 seconds)

Download on CAL 116806

Lights flash on the back of buses to warn motorists that they’re 
picking up or dropping off school children. 
Slow down to 40 kilometres per hour when the lights on buses are flashing. 
Keep our children safe. They’re counting on you.


Variable message sign (VMS) text


Support the initiative by securing VMS space and using this suggested text.

 

Portable VMS

Frame 1 Frame 2

Be Bus

Aware

Buses

Can't stop

Quickly

Frame 1 Frame 2

Be Bus

Aware

Slow down

Around

Buses

Frame 1 Frame 2

Be Bus

Aware

Slow down

Near

Buses

Frame 1 Frame 2

Be Bus

Aware

Watch

For kids

Near buses

Frame 1 Frame 2

Be Bus

Aware

Slow down

And watch

For kids

Frame 1 Frame 2

It's Bus

Safety

Week

Starts

23 Feb

2026

 



Quiz

Use our quiz for your community engagements: https://quiz.towardszero.nsw.gov.au/bus-safety

6 out of 14 possible questions are shown in the quiz. Users can be encouraged to re-do the quiz for new questions each time.

Quiz-Poster-Bus-Safety-V1

Download quiz promo poster (Activations)

 Quiz Poster Bus Safety 1x1 V1

Download quiz promo tile (Digital)

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Assets for bus operators

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On-mode assets
Impaired mobility be bus aware  Safe place to cross be bus aware
Hold on and stay alert be bus aware

If you’re older or have impaired mobility, sit near the front and stay seated until the bus has stopped

Download assets:

 

Wait until the bus has gone then use a safe place to cross

Download assets:

Hold on and stay alert

Download assets:

BeBusAware_Bus_Wrap_F
BeBusAware-DECAL 678x381mm_Print-ready

Bus wrap

Download

Bus decal
Can be placed inside or outside bus

Download

 


Road Safety Officer restricted resources

The content in this section can only be accessed by Road Safety Officers. If this is you, log into the Hub and come back to this page.


Useful links

For more information visit:


How to use the Creative Assets Library (CAL)

If you already have an account, log in at creativeassets.transport.nsw.gov.au and search for the relevant CAL ID.

To create an account:

  1. Visit creativeassets.transport.nsw.gov.au

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  3. Complete the form

  4. Click the box to confirm if you agree with the Terms and conditions

  5. Submit your registration request to administrator for approval

  6. You will then receive email confirmation when your account is ready to access (generally within 24-48 hours).

If you have any issues with the CAL, email creativeassets@transport.nsw.gov.au and provide screenshots of the issue.

More information

More information

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