Welcome to the National Road Safety Week (NRSW) communication toolkit.
This toolkit includes engagement content to support your local community education activities in support of the annual initiative.
NRSW is an initiative of Safer Australian Roads and Highways (SARAH) Group. This week-long activation is supported by Transport for NSW (Transport) to raise awareness of road safety nationally.
The campaign will run from Sunday 11 May to Sunday 18 May 2025. NSW is proud to be the national host state for 2025.
The week highlights several road safety issues, using daily themes and a call to action each day.
This toolkit can help support your online and in-person communications and engagement. Some assets require sign up to certain accounts to download. Learn how to register for a Creative Assets Library (CAL) account at the end of this page.
You can view toolkits covering other road safety topics on the communications toolkits page. If you're a registered Hub member log in to see the full list of toolkits available.
Each day of NRSW will focus on a different road safety theme:
| Date |
Theme |
Call to action |
| Sunday 11 May |
More than a number |
A moment to remember the 1300 lives lost on our roads |
| Monday 12 May |
Your speed matters |
Please slow down and drive to conditions |
| Tuesday 13 May |
The road to zero |
Take your road safety pledge |
| Wednesday 14 May |
Get home from work safe |
Let's get everyone home safe |
| Thursday 15 May |
Road safety for every age |
Make safe choices today and everyday |
| Friday 16 May |
On the same path |
Share our space safely |
| Saturday 17 May |
Yellow Ride |
Give each other space and share the road safely |
| Sunday 18 May |
Regional roads |
Take extra care on regional roads |
Visit the Creative Assets Library to find content relevant for each theme.
Download the daily animations and other National Road Safety Week creative from the National Road Safety Week website.
Coinciding with National Road Safety Week is Walk Safely to School Day (WSTSD) on Friday 16 May. An initiative of Pedestrian Council of Australia, WSTSD is an annual event encouraging all primary school aged children and their families to walk safely to school. For more information about WSTSD, visit the Pedestrian Council of Australia website.
We have a number of helpful resources for schools and families to support safer walking. The Safety Town website offers a variety of interactive learning activities for students from Kindergarten to Year 6, teaching notes to support road safety education in the classroom and safety information for families. A series of road safety factsheets for families are also available on the Centre for Road Safety website or by ordering from our online catalogue.
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- Visit our online catalogue.
- Enter Product code in the search field.
- Locate the product and click ‘Continue’.
- Enter the quantity (some items have an order amount limit).
- Click ‘Add to cart’.
- If you have finished ordering, click ‘Checkout’ or to continue ordering, click ‘Continue Shopping’.
- Complete all the details under Billing Address and Shipping address and then click ‘Next’.
- You will now see the items you ordered under ‘Ordered items’.
Note:
- Deliveries can't be sent to a PO Box or outside of NSW.
- Orders must be completed on a desktop (not mobile).
SARAH Group offers a range of yellow ribbon merchandise for purchase on its website.
The content in this section can only be accessed by Road Safety Officers. If this is you, log into the Hub and come back to this page.
If you already have an account, log in at creativeassets.transport.nsw.gov.au and search for the relevant CAL ID.
To create an account:
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Visit creativeassets.transport.nsw.gov.au
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Click ‘Register’ on the top right-hand side of the page
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Complete the form
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Click the box to confirm if you agree with the Terms and conditions
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Submit your registration request to administrator for approval
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You will then receive email confirmation when your account is ready to access (generally within 24-48 hours).
If you have any issues with the CAL, email creativeassets@transport.nsw.gov.au and provide screenshots of the issue.
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