Pedestrian communications toolkit

Pedestrians are vulnerable road users and in the event of a crash have no protection to shield them from the force of impact. This toolkit provides resources to support your local community education activities.

Pedestrian communications toolkit
The new pedestrian safety toolkit is here.
This toolkit includes engagement content to support your localised community education activities, information about our current marketing campaign and advice to help you order pedestrian decals.

Overview

Pedestrians are vulnerable road users and in the event of a crash have no protection to shield them from the force of impact. Most pedestrian fatalities and serious injuries occur in 50km/h and 60km/h speed zones.

For their own safety, pedestrians need to be more aware of their vulnerability and make safe choices about where they walk and where they cross the road. Driver compliance with road rules for giving way to pedestrians on crossings, turning at intersections and crossing driveways will also improve pedestrian safety.

Visit the Centre for Road Safety website for more information on pedestrians.

How to use this toolkit

How to use this toolkit

This toolkit can help support your online and in-person communications and engagement. Some assets require sign up to certain accounts to download. Learn how to register for a Creative Assets Library (CAL) account at the end of this page.

You can view toolkits covering other road safety topics on the communications toolkits page. If you're a registered Hub member log in to see the full list of toolkits available.


Key messages

Pedestrians

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Drivers and riders

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Online resources

Resource
Link
 Drivers – Sharing the road with pedestrians

Drivers - Sharing the road with pedestrians

Factsheet: Children's and supervised crossings

 Children's and supervised crossings - safety around school factsheets thumbnails

Factsheet: Driving and parking safely near schools

Factsheet thumbnail - Driving and parking safely near schools

 The Road Ahead - Older road users walking safely

The Road Ahead - Walking safely as an older road user

 Tips for pedestrians

Staying safe as a pedestrian

Be Truck Aware - Walking around trucks

Be Bus Aware - Walking around buses

Stay safe around light rail (trams)

 Mobility scooters riders Staying safe with mobility scooters
 Families – walking safely with children

Parents and carers - walking safely with children

Factsheet: Hold your child's hand

 Factsheet - Hold your child's hand

Factsheet: Helping your child around buses

Factsheet - Helping your child around buses thumbnail

 Safety Town (road safety messaging and advice for primary school families)

Safety Town - Families

 Kids and Traffic (road safety messaging and advice for early childhood families)

Kids and Traffic

 Keeping children safe in the road environment - factsheets for families

Keeping children safe in the road environment



Order printed resources

Order these free printed resources to support your community engagements.

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 The Road Ahead printed resource thumbnail The Road ahead - Aboriginal version - resource thumbnail
 The Road Ahead - English - DL flyer thumbnail

The Road Ahead A4 booklet

Product code: 45094300

Open digital version

The Road Ahead A4 booklet (Aboriginal version)

Product code: 45094301

Open digital version

The Road Ahead DL flyer

Product code: 45094302

 The Road Ahead - Aboriginal version - DL flyer thumbnail 40km HPAA - DL flyer thumbnail
Children's and supervised crossings - safety around school factsheets thumbnails

The Road Ahead DL flyer (Aboriginal version)

Product code: 45094303 

40km/h High Pedestrian Activity Area (HPAA) DL flyer

Product code: 45094043 

Children's and supervised crossings factsheet

Product code: 45095006

 Factsheet - Hold your child's hand  Factsheet - Helping your child around buses thumbnail  

Hold your child's hand factsheet

Product code: 45095003

Helping your child around buses factsheet

Product code: 45095009

 

Road Safety Officer restricted resources

The content in this section can only be accessed by Road Safety Officers. If this is you, log into the Hub and come back to this page.


 

How to use the Creative Assets Library (CAL)

If you already have an account, log in at creativeassets.transport.nsw.gov.au and search for the relevant CAL ID.

To create an account:

  1. Visit creativeassets.transport.nsw.gov.au

  2. Click ‘Register’ on the top right-hand side of the page

  3. Complete the form

  4. Click the box to confirm if you agree with the Terms and conditions

  5. Submit your registration request to administrator for approval

  6. You will then receive email confirmation when your account is ready to access (generally within 24-48 hours).

If you have any issues with the CAL, email creativeassets@transport.nsw.gov.au and provide screenshots of the issue.

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