Road Safety Learning Lab communications toolkit

The Road Safety Learning Lab is an Australia-first interactive website that helps all road users explore the ‘why’ behind the rules. This first-of-its-kind, immersive digital experience is the new benchmark in road safety learning designed to challenge what people think they know.

Road Safety Learning Lab communications toolkit

Overview

To mark Road Rules Awareness Week on 18 August 2025, we’ve launched the Road Safety Learning Lab – an Australia-first interactive website that helps all road users explore the ‘why’ behind the road rules. 

This first-of-its-kind, immersive digital experience is the new benchmark in road safety learning designed to challenge what people think they know.

Features

  • Simulations based on real crash tests from Transport’s world-class facilities, Crashlab and Future Mobility Testing and Research Centre
  • Powerful personal stories from people affected by road trauma
  • How-to videos
  • Quizzes to test and challenge knowledge

The Road Safety Learning Lab invites people who walk, ride or drive, whether they’re new to the road, experienced or teaching someone, to learn how to make every journey safer. 

The Road Safety Learning Lab delivers on the 2026 Road Safety Action Plan commitment that aligns to the “Enhancing road safety in local communities” priority area.

Target audience: NSW road users aged 16+

Testimonials

Testimonials

"I've never seen anything like this before" 
"eye-opening" 
"A real wake-up call" 
"confronting but necessary" 


Key messages

Users can be directed to the Road Safety Learning Lab homepage or to an individual interactive experience.

Audience Key messages
All NSW road users

Explore the Road Safety Learning Lab, an all-new Australia-first interactive website for all road users, designed to challenge what you think you know about road safety. 

Features

  • Simulations based on real crash tests from Transport’s world-class facilities, Crashlab and Future Mobility Testing and Research Centre 
  • Powerful personal stories from people affected by road trauma 
  • How-to videos
  • Quizzes to test and challenge knowledge 

[Optional: Replace next paragraph with below specific road user messaging] 

No matter how you travel, whether you walk, ride or drive, you’re new to the road, experienced or are teaching someone, learn how to make every journey safer at https://nsw.gov.au/roadsafetylearninglab.

Additional messaging for NSW drivers
  • Learn how your car’s safety features help protect you and those around you. 
  • See the real impact of risky behaviours like speeding in poor conditions, cutting in front of trucks or driving in a truck’s blind spot.
  • Find out how new technology is evolving to help keep drivers safe. 
  • Understand why car safety star ratings matter. 
  • Discover how weather and road surfaces can affect your drive. 
  • Get practical tips for driving safely around people walking, riding bicycles or motorcycles. 

If you’re a new or experienced driver, are welcoming a new family addition or teaching someone to drive, discover how smarter choices on the road lead to safer journeys at https://nsw.gov.au/roadsafetylearninglab

Additional messaging for NSW motorcycle riders 
  • Learn how your motorcycle gear choices like helmets and jackets help protect you in a crash.
  • See the real impact of what could happen when you take risks around trucks or ride in their blind spots. 

If you’re new to riding, back on the motorcycle or a daily commuter, discover how smarter choices on the road lead to safer journeys at https://nsw.gov.au/roadsafetylearninglab/motorcycle

Additional messaging for NSW bicycle riders 
  • Learn why the minimum passing distance rule is so important to keep everyone on the road safe.
  • Explore the dangers of riding near heavy vehicles and how to avoid riding in their blind spots. 

If you're riding with kids, getting back on the bike or riding every day, discover how smarter choices on the road lead to safer journeys at https://nsw.gov.au/roadsafetylearninglab/bicycle

Additional messaging for NSW pedestrians 
  • Discover tips on safe walking and the safest ways to cross the road. 
  • Get tips for staying safe around buses and trucks.
  • Understand how weather and low lighting conditions can affect a driver’s ability to see you and stop in time. 

If you walk to the shops, catch public transport or get out for exercise, we all use the roads as pedestrians. Discover how smarter choices on the road lead to safer journeys at https://nsw.gov.au/roadsafetylearninglab/pedestrian


Creative assets


Social media copy

Use with graphics or videos.

 Audience

 Social media copy

 Suggested creative asset

 Generic

🚦 Just launched: Road Safety Learning Lab - an Australia-first interactive website for all road users.

 💥 Explore simulated crash tests based on real-world testing
🧪 Test your knowledge in a quiz
🎥 Watch practical how-to videos 

Challenge what you think you know about road safety at nsw.gov.au/roadsafetylearninglab

  • Car graphic 1:1
  • Car graphic 9:16
  • Car graphic 16:9
  • Car video 1:1 15 sec
  • Car video 9:16 15 sec
  • Road Safety Learning Lab Walkthrough 1:1 60 sec

 Drivers

🚗🚦 Think you know road safety? The Road Safety Learning Lab is here to test that. 

💥 Explore simulated crash tests based on real-world testing
🎥 Watch how-to videos
🧠 Take a quiz
🚗 Understand your car’s safety features
⭐ Learn why vehicle safety ratings matter
🚶‍️🚴️ Get tips for sharing the road safely

Whether you’re just starting out or have years behind the wheel, there’s still more to learn - because even if you think you’re a good driver, there’s always room for improvement.

Learn how to make every journey safer at nsw.gov.au/roadsafetylearninglab
  • Car graphic 1:1
  • Car graphic 9:16
  • Car graphic 16:9
  • Car video 1:1 15 sec
  • Car video 9:16 15 sec
  • Road Safety Learning Lab Walkthrough 1:1 60 sec

Motorcycle riders

🏍️ Think you know road safety? The Road Safety Learning Lab is here to test that.  

💥 Explore simulated crash tests based on real-world testing
🎥Watch how-to videos
🧠 Take a quiz
🧥 See how your helmet and jacket help protect you in a crash
🚛 Understand the real risks of riding near trucks and in blind spots

Whether you’re new to riding, returning to riding or commuting daily, discover how smarter choices lead to safer journeys. 

Learn how to make every journey safer at nsw.gov.au/roadsafetylearninglab

  • Motorcycle graphic 1:1
  • Motorcycle graphic 9:16
  • Motorcycle graphic 16:9
  • Motorcycle video 1:1 15 sec
  • Motorcycle video 9:16 15 sec

 

Bicycle riders

🚴 Think you know road safety? The Road Safety Learning Lab is here to test that.

💥 Explore simulated crash tests based on real-world testing
🎥 Watch how-to videos
🧠 Take a quiz
📏 Learn why the minimum passing distance rule matters
🚛 Discover the risks of riding near trucks and how to stay out of blind spots

Whether you're riding with kids, getting back on the bike or riding every day, find out how smarter choices lead to safer journeys. 

Learn how to make every journey safer at nsw.gov.au/roadsafetylearninglab

  • Bicycle graphic 1:1
  • Bicycle graphic 9:16
  • Bicycle graphic 16:9
  • Bicycle video 1:1 15 sec
  • Bicycle video 9:16 15 sec

Pedestrians

🚶‍ Think you know road safety? The Road Safety Learning Lab is here to test that.

💥 Explore simulated crash tests based on real-world testing
🎥 Watch how-to videos
🧠 Take a quiz
🚦 Discover the safest places to walk and cross
🚍 Get tips for staying safe near buses and trucks
🌧️ Understand how weather affects drivers’ stopping distance

Whether you walk to the shops, catch public transport or get out for exercise, we all use the roads as pedestrians. Discover how smarter choices lead to safer journeys.

Learn how to make every journey safer at nsw.gov.au/roadsafetylearninglab

  • Pedestrian graphic 1:1
  • Pedestrian graphic 9:16
  • Pedestrian graphic 16:9
  • Pedestrian video 1:1 15 sec
  • Pedestrian video 9:16 15 sec

Graphics

 Car graphic 16:9  Motorcycle graphic 16:9  Bicycle 16x9  Pedestrian graphic 16:9
Download car graphic 16:9 Download motorcycle graphic 16:9 Download bicycle graphic 16:9  Download pedestrian graphic 16:9
 Car graphic 9:16  Motorcycle graphic 1:1  Bicycle 1x1  Pedestrian graphic 1:1
Download car graphic 1:1  Download motorcycle graphic 1:1  Download bicycle graphic 1:1  Download pedestrian graphic 1:1
 Car graphic 9:16  Motorcycle graphic 9:16  Bicycle 9x16  Pedestrian graphic 9:16
Download car graphic 9:16  Download motorcycle graphic 9:16  Download bicycle graphic 9:16  Download pedestrian graphic 9:16

Videos

Bicycle video 1:1 15 sec

Bicycle video 1:1 15 sec

Download this video.

Play
Bicycle video 9:16 15 sec

Bicycle video 9:16 15 sec

Download this video.

Play
Car video 1:1 15 sec

Car video 1:1 15 sec

Download this video.

Play
Car video 9:16 15 sec

Car video 9:16 15 sec

Download this video.

Play
Motorcycle video 1:1 15 sec

Motorcycle video 1:1 15 sec

Download this video.

Play
Motorcycle video 9:16 15 sec

Motorcycle video 9:16 15 sec

Download this video.

Play
Pedestrian video 1:1 15 sec

Pedestrian video 1:1 15 sec

Download this video.

Play
Pedestrian video 9:16 15 sec

Pedestrian video 9:16 15 sec

Download this video.

Play
Road Safety Learning Lab walkthrough 1:1 60 sec

Road Safety Learning Lab walkthrough 1:1 60 sec

Download this video.

Play

QR codes

Homepage

Road Safety Learning Lab QR code linking to the homepage

Speed

Road Safety Learning Lab QR code linking to Speed experience

Pedestrian safety

Road Safety Learning Lab QR code linking to Pedestrian safety experience

Motorcycle safety

Road Safety Learning Lab QR code linking to Motorcycle safety experience

Bicycle safety

Road Safety Learning Lab QR code linking to Bicycle safety experience

Heavy vehicle safety

Road Safety Learning Lab QR code linking to Heavy vehicle safety experience

Vehicle safety

Road Safety Learning Lab QR code linking to Vehicle safety experience


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