Rural Road Safety Month communications toolkit

Rural Road Safety Month in September is an Australian Road Safety Foundation initiative that's supported by Transport for NSW. The 2025 theme ‘Step up for rural road safety’ highlights additional risks when driving on rural and remote roads across Australia.

Rural Road Safety Month communications toolkit
Welcome to the Rural Road Safety Month communication toolkit.
This toolkit includes engagement content to support your local community education activities in support of the annual initiative.

Overview

Rural Road Safety Month is an initiative of Australian Road Safety Foundation. This month-long activation is supported by Transport for NSW (Transport) to raise awareness of regional and rural road safety. 

The 2025 campaign will run from Monday 1st September to Tuesday 30th September.

A national community-based road safety initiative, it is designed to highlight additional risks when driving on rural and remote roads across Australia.

This year’s theme is ‘Step up for rural road safety’.

How to use this toolkit

How to use this toolkit

This toolkit can help support your online and in-person communications and engagement. Some assets require sign up to certain accounts to download. Learn how to register for a Creative Assets Library (CAL) account at the end of this page.

You can view toolkits covering other road safety topics on the communications toolkits page. If you're a registered Hub member log in to access the full list of toolkits available.

Social media

Social media

Organic content will be posted on NSW Road Safety Facebook . Check in regularly and share our content on your channels. Remember to tag @NSWRoadSafety on Facebook.


Key messages

Theme Key messages
NSW country roads
  • 85% of all fatal crashes on NSW country roads involve a country resident.
  • Two-thirds of all NSW fatality crashes occur on country roads.
Animals on country roads
  • Animal collisions are a significant risk on country roads, especially at dawn and dusk. Slow down, follow warning signs and be prepared for the unexpected.
  • When you’re driving in remote areas, slow down, follow warning signs and keep an eye out for wildlife on or near the roadside.
  • Be aware that horses can be easily frightened and unpredictable. If you’re passing a horse, whether it’s being ridden or led, or is unridden, remember to:
    • slow down and allow plenty of room when overtaking
    • never use your horn or rev your engine, as this could scare the horse.
 Motorcycles 
  • Wearing protective gear makes you less likely to be injured in a crash. If you are injured while wearing protective clothing, you're less likely to be hospitalised.
  • When cornering, observe all road speed and advisory speed signs - they're there to assist you in making decisions as you approach them. You need to share the road with other users, particularly oncoming traffic.
 Speeding
  • Speeding is never safe.
  • Speed increases the risk of having a crash, as well as the severity of the crash. 
 Seatbelts
  • Seatbelts save lives.
  • Wearing a seatbelt doubles your chance of surviving a crash and reduces the risk of injury.
  • Drivers are responsible for making sure everyone in the vehicle is wearing a seatbelt, or child restraint, and wearing it properly.
  • Wear a seatbelt properly - the lap portion of a seatbelt should lie across the bony section of your hips and the sash should fall across your chest and mid shoulder. Always make sure your seatbelt is adjusted firmly and lies flat (no twists in the webbing or fabric).
 Heavy vehicles
  • Due to their size and length, trucks have larger blind spots than the average car. 
  • Truck drivers are looking out for you, so you should look out for them – it’s a shared responsibility.
  • Trucks can’t stop as quickly as some other vehicles on our roads. Avoid merging in front of trucks, or unexpectedly stepping in front of trucks to cross the road.
 Drink & drug driving
  • You don’t have to be drunk to be affected by alcohol. You might feel normal, but no one drives well after drinking alcohol.
  • Trying to calculate your BAC is impossible. Your BAC starts to rise as soon as you start drinking and may continue to increase for up to two hours after you have stopped.
  • Don’t drink any alcohol if you plan to drive.
  • Using illicit drugs causes changes in the brain that can impair your driving ability and increase your crash risk.
  • If you’re affected by alcohol or other drugs after a night out, trying to drive or ride home puts you and other road users in danger. 
  • For your own safety and the wellbeing of others, have a Plan B to get home.
 Fatigue
  • Fatigue-related crashes can happen on any trip, no matter how long or short or what time of day.
  • Think about how tired you are before you drive, recognise the early warning signs when driving, and know what to do to avoid driving tired.
  • Fatigue-related crashes are almost three times as likely to be fatal than crashes not involving fatigue.
  • Being awake for 17 hours has a similar effect on driving performance as a blood alcohol content (BAC) of 0.05.
Safer roads - Audio Tactile Line Marking (ATLM)
  • Safe roads are designed and built to be more forgiving and account for human error. If a driver or rider makes a mistake, safer road design can significantly reduce the chance that it'll result in a death or serious injury.
  • Audio Tactile Line Marking (ATLM), also known as rumble strips, are small, raised bumps placed along the edges of roads and in the centre of roads that target run-off-road to left and head-on crashes, often associated with fatigue and distraction. 
  • They alert motorists who are drifting out of their lane by creating a sound and vibration. 
  • ATLM is estimated to reduce crashes when vehicles leave the road by 15 to 25%. When installed with wide centreline, rumble strips can reduce fatalities and injuries from head-on crashes by up to 65%. 
  • The benefits of this treatment include:
    • Reduction in head-on and run-off-road crashes.
    • Improved visibility of centrelines/edge lines during adverse weather conditions.
    • Low cost implementation.


Creative assets


Posters, email signature and MS Teams background
A3 event poster – add your logo - RRSM2025
A3 event poster - RRSM2025
A3 event poster Aboriginal branding – add your logo - RRSM2025

A3 event poster – add your logo

Download

A3 event poster

Download

A3 event poster Aboriginal branding – add your logo

Download

A3 event poster Aboriginal branding - RRSM2025 Email signature - RRSM 2025
Teams background - RRSM 2025

A3 event poster Aboriginal branding

Download

Email signature

Download

Teams background

Download

Social tiles
 Avoid driving tired - RRSM 2025 Be the change  - RRSM 2025  Alcohol and drug driving  - RRSM 2025

Social tile (fatigue) 1080x1080

Download

Social tile (be the change) 1080x1080

Download

Social tile (drugs & alcohol) 1080x1080

Download

 Slow down - RRSM 2025 Fatigue ORU - Aboriginal branding  - RRSM 2025  Fatigue ORU - Aboriginal branding  - RRSM 2025

Social tile (speed) 1080x1080

Download

Social tile Aboriginal branding (fatigue) V1 1080x1080

Download

Social tile Aboriginal branding (fatigue) V2 1080x1080

Download

Mob ORU - Aboriginal branding - RRSM 2025 Mob Youth - Aboriginal branding - RRSM 2025  Slow down ORU - Aboriginal branding - RRSM 2025

Social tile Aboriginal branding (Keep the mob safe) V1 1080x1080

Download

Social tile Aboriginal branding (Keep the mob safe) V2 1080x1080

Download

Social tile Aboriginal branding (slow down) V1 1080x1080

Download

 Slow down Youth- Aboriginal branding - RRSM 2025  Wild horses - RRSM 2025  Kangaroo - RRSM 2025

Social tile Aboriginal branding (slow down) V2 1080x1080

Download

Social tile – slow down around wild horses 1080x1080

Download

Social tile – animals on country roads 1080x1080

Download


Publications

Free digital and printed resources to support your community engagements.

Expand allCollapse all

 Country driving thumbnail  Seatbelts save lives thumbnail  Mobile phones and distractions thumbnail

Factsheet: Country driving

Product code: 45094281

Topic: Drivers

Factsheet: Seatbelts save lives

Product code: 45098201

Topic: Drivers

Factsheet: Mobile phones and distraction

Product code: 45094284

Topic: Drivers

 Breakdown savety glove box thumbnail  DL flyer Animals on country roads thumbnail  Speed factsheet thumbnail

DL flyer: Breakdown safety glove box guide

Product code: 45094063

Topic: Drivers

DL flyer: Animals on country roads

Product code: 45094156

Topic: Drivers

Factsheet: Speed

Product code: 45094287

Topic: Drivers

 Caravan safety checklist thumbnail  Fresnel lenses thumbnail  

DL flyer: Caravan safety

Product code: 45094506

Topic: Drivers

DL flyer: Fresnel lenses

Product code: 45094244

Topic: Heavy vehicles



Variable message signs (VMS)

Support the initiative by securing VMS space and using the text below.

Portable VMS
Target audience / Topic Frame 1 Frame 2
Speed RURAL
ROAD
SAFETY
PLEASE
SLOW
DOWN
Fatigue RURAL
ROAD
SAFETY
TIRED?
TAKE A
BREAK
Seatbelts RURAL
ROAD
SAFETY
ALWAYS
WEAR A
SEATBELT
Drink driving RURAL
ROAD
SAFETY
DON’T
DRINK &
DRIVE
Motorcyclists RURAL
ROAD
SAFETY
RIDERS -
CHECK
YOUR SPEED
Drive to conditions RURAL
ROAD
SAFETY
DRIVE
TO
CONDITIONS
Animals on country roads RURAL
ROAD
SAFETY
WILDLIFE
AROUND –
SLOW DOWN


Online resources

 


Road Safety Officer restricted resources

The content in this section can only be accessed by Road Safety Officers. If this is you, log into the Hub and come back to this page.


 

How to use the Creative Assets Library (CAL)

If you already have an account, log in at creativeassets.transport.nsw.gov.au and search for the relevant CAL ID.

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More information

More information

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