Safety never takes a holiday communications toolkit

Remind your community to travel safe with images, videos, messaging and more from our Safety never takes a holiday communications toolkit.

Safety never takes a holiday communications toolkit

Join us in reminding your community to prepare and take extra care on the roads over long weekends and holidays because #SafetyNeverTakesAHoliday.

If you're creating your own social media content, follow our Content Creation Guidelines for more key messages on other topics.


Statistics

During the 2025 Easter long weekend public holiday period, 3 people were killed compared to 5 people killed in the previous Easter public holiday period in 2024.

Please note that this is preliminary data. Serious injury data is not currently available.


Key messages

Speed
Seatbelts
  • Make sure everyone's buckled up properly. Seatbelts save lives.
  • Wearing your seatbelt under your arm is incorrectly wearing your seatbelt. It won't be as effective in protecting you in a crash.
Fatigue
  • Plan your route and regular rest breaks, and swap drivers if you can.
  • Test how tired you might be before heading out on the road at testyourtiredself.com.au.
  • Plan regular rest breaks at a NSW Rest Area including Driver Reviver sites to avoid fatigue.
  • Get a good night’s sleep before driving.
Drink driving
  • If you plan on drinking, don’t drive - have a Plan B before you head out.
  • Avoid drinking the night before driving.
Drive to conditions
  • Drive to the conditions by taking notice of the road, weather and traffic conditions and adjusting your behaviour to match. It might mean slowing down, increasing your distance from the vehicle in front of you or turning on your headlights or fog lights.
Pedestrians
  • Don't walk home drunk. Take public transport, a taxi or ride share to get home safely.
  • Drivers, watch for people walking these holidays and slow down. Try a crash simulation on the Lab to see how your speed affects a pedestrian at nsw.gov.au/roadsafetylearninglab/pedestrian
Distractions
  •  Know the mobile phone rules for your licence at mobilephoneroadrules.com.au
  • Avoid distractions and put your mobile phone in the glovebox.
Vehicle safety
Traffic and planning
  • Visit livetraffic.com for real-time updates on traffic conditions, including road closures.
  • Check weather and fire danger warnings before travelling these holidays.

 

How to use this communications toolkit

How to use this communications toolkit

The assets in this toolkit are ready for use on your communication channels.

Use the #SafetyNeverTakesAHoliday hashtag on your social media posts and tag @NSWRoadSafety on Facebook.

Some assets require a Creative Assets Library (CAL) account to download. Learn how to register for an account at the bottom of this page.
Key dates

Key dates

 


Creative assets


Social media

Organic content will be posted on theโ€ฏNSW Road Safety Facebook pagewhich you can share on your Facebook page.


General graphics

Safety never takes a holiday Facebook banner Safety never takes a holiday 16x9 tile
Safety never takes a holiday 1x1 tile
Facebook banner 16:9  1:1
Safety never takes a holiday 9x16 tile

Road-Trip-Ready-V6-English

Download (car)

Motorbike-Road-Trip-Ready-V6-English

Download (motorbike)

 

Road-Trip-Ready-V6-Aboriginal

Download (car)

Motorbike-Road-Trip-Ready-V6-Aboriginal

Download (motorbike)

 9:16

English 1:1

๐Ÿš—๐Ÿ•Whether you’re off to the beach or bush these holidays, be preparedโ€ฏwith these road safety tips.
#SafetyNeverTakesAHoliday

Aboriginal 1:1

๐Ÿš—๐Ÿ•Whether you’re off to the beach or bush, bring the mob home safely with these road safety tips.
#SafetyNeverTakesAHoliday

Road trip ready checklist tile 16:9 

Drive to the conditions Ute

 Ride to the conditions Tile 1x1 V1

English 16:9

๐Ÿš—๐Ÿ•Whether you’re off to the beach or bush these holidays, be preparedโ€ฏwith these road safety tips.

#SafetyNeverTakesAHoliday

 Tips for driving in wet weather

โš ๏ธ Obey speed advisory signs and drive to the conditions.
๐Ÿ’ก Put your headlights on low beam. Only use your fog lights if driving in fog, mist, or other conditions that restrict your visibility.
๐Ÿ“ Keep a safe distance from the vehicle in front. Gently brake in wet conditions to avoid skidding and losing control. Brake early and accelerate slowly.
More info: https://www.transport.nsw.gov.au/roadsafety/road-users/drivers/extreme-weather#

#SafetyNeverTakesAHoliday

Riding safely in wet weather

Adjust your speed to suit the conditions. Damp patches, loose gravel or dirt can be especially hazardous for motorcyclists. Watch for loose stones on winding or steep roads, and moss in the centre of the lane, and take extra care in wet weather conditions.
More info: https://www.nsw.gov.au/driving-boating-and-transport/roads-safety-and-rules/motorcycles-and-scooters/safe-riding-behaviour-for-motorcyclists/riding-conditions

#SafetyNeverTakesAHoliday

 Easter caravan safety   Easter caravan safety long shot  Easter child car seat safety
Download this
Here are some egg-cellent caravan safety tips before you head off this Easter:
โš–๏ธ Load and restrain your caravan and towing vehicle correctly
๐Ÿš— Keep a safe speed and distance from others on the road
๐ŸŒฆ๏ธ Drive to the conditions
๐Ÿšฆ Accelerate, brake, and steer smoothly and gradually

 

 
More tips: bit.ly/caravan-safety

 

#SafetyNeverTakesAHoliday

Download this
Here are some egg-cellent caravan safety tips before you head off this Easter:
โš–๏ธ Load and restrain your caravan and towing vehicle correctly
๐Ÿš— Keep a safe speed and distance from others on the road
๐ŸŒฆ๏ธ Drive to the conditions
๐Ÿšฆ Accelerate, brake, and steer smoothly and gradually

 

 
More tips: bit.ly/caravan-safety

 

#SafetyNeverTakesAHoliday

Download this
๐Ÿฐ Supervise your little ones near driveways and hold their hand so they don't hop into danger. Buckle them up in a properly secured child car seat that's right for their age and size.

 

 
www.childcarseats.com.au

 

#SafetyNeverTakesAHoliday
 Easter driveway safety  Easter mobile phone use  Easter oil check
Download this
๐Ÿฐ Supervise your little ones near driveways and hold their hand so they don't hop into danger. Buckle them up in a properly secured child car seat that's right for their age and size. #TravelSafeTheseHolidays
 
www.childcarseats.com.au

 

#SafetyNeverTakesAHoliday
Download this
Be a good egg this Easter like Bob the bilby and don't be distracted by your phone.
 
Know the rules www.mobilephoneroadrules.com.au

 

#SafetyNeverTakesAHoliday

Download this
Meet Bob the bilby! ๐Ÿ‘‹ He's about to hop on an Easter adventure and is following our checklist to make sure his car is road trip ready.
๐Ÿ’ก All lights are working
๐Ÿ’จ Tyre pressure is correct
๐Ÿ’ง No oil leaks
โš ๏ธ No warning lights are flashing on your dash
๐Ÿ’ฆ Oil and fluid levels are correct
๐Ÿ’บ Seatbelts are working and everyone is buckled up.
 
#SafetyNeverTakesAHoliday
 Easter tyre pressures check  Easter seatbelts  Easter Speed Adviser app
Download this
Meet Bob the bilby! ๐Ÿ‘‹ He's about to hop on an Easter adventure and is following our checklist to make sure his car is road trip ready.
๐Ÿ’ก All lights are working
๐Ÿ’จ Tyre pressure is correct
๐Ÿ’ง No oil leaks
โš ๏ธ No warning lights are flashing on your dash
๐Ÿ’ฆ Oil and fluid levels are correct
๐Ÿ’บ Seatbelts are working and everyone is buckled up.
 
#SafetyNeverTakesAHoliday

Download this

Bob the bilby knows the right way to buckle up โœ…

Make sure you and your passengers wear seatbelts correctly with the lap portion lying across your hips and the sash falling flat across your chest and mid shoulder. ๐Ÿ‘

#SafetyNeverTakesAHoliday        

Download this
๐Ÿข ๐Ÿฐ Slow and steady wins the race. Bob the bilby makes sure he stays under the speed limit with our Speed Adviser app. Get alerts if you exceed the speed limit or go through a mobile speed camera zone.
 
Find out more: bit.ly/speedadviser

 

#SafetyNeverTakesAHoliday
 Easter pedestrian safety  Easter rest stop  
Download this
Why did the chicken cross the road at the traffic lights? To get to the other side safely. ๐Ÿ”
 
If you’re out walking, ‘chick’ for cars and use egg-ccessible crossings.

 

See why pedestrian safety is so important: https://nsw.gov.au/roadsafetylearninglab/pedestrian
 
#SafetyNeverTakesAHoliday
Download this
Some bunny needs a rest. Be like Bob the bilby and get enough sleep before you drive. Take regular rest breaks and swap drivers if you can. 
 
testyourtiredself.com.au

 

#SafetyNeverTakesAHoliday

 

Culturally and linguistically diverse (CALD) tiles

Simplified Chinese

Road-Trip-Ready-V6-Simplified-Chinese

Download (car)

Motorbike-Road-Trip-Ready-V6-Simplified-Chinese

Download (motorbike)

Traditional Chinese

Road-Trip-Ready-V6-Traditional-Chinese

Download (car)

Motorbike-Road-Trip-Ready-V6-Traditional-Chinese

Download (motorbike)

Vietnamese

Road-Trip-Ready-V6-Vietnamese

Download (car)

Motorbike-Road-Trip-Ready-V6-Vietnamese

Download (motorbike)

Arabic

Road-Trip-Ready-V6-Arabic

Download (car)

Motorbike-Road-Trip-Ready-V6-Arabic

Download (motorbike)

#SafetyNeverTakesAHoliday

#SafetyNeverTakesAHoliday

 #SafetyNeverTakesAHolidayโ€ฏ

#SafetyNeverTakesAHoliday


Easter double demerits

These double demerits assets require a Creative Assets Library (CAL) account to download. Learn how to register for an account at the bottom of this page.

 Double demerits video thumbnail  Double demerits animation thumbnail

Easter (2-6 April 2026)

1:1 CAL ID 1005987

4:5 CAL ID 1005986

9:16 CAL ID 1005985

16:9 CAL ID 1005984

Double demerits are in force from Thursday 2 April to Monday 6 April 2026, inclusive.

Get caught speeding, using a mobile phone illegally, not wearing a seatbelt or wearing one incorrectly, or not wearing a motorcycle helmet this holiday period and you’ll face double the points.

Easter (2-6 April 2026)

1:1 CAL ID 1005976

4:5 CAL ID 1005974

16:9 CAL ID 1005978

Double demerits are in force from Thursday 2 April to Monday 6 April 2026, inclusive.

Get caught speeding, using a mobile phone illegally, not wearing a seatbelt or wearing one incorrectly, or not wearing a motorcycle helmet this holiday period and you’ll face double the points.

 

ANZAC DAY double demerits

 Double demerits animation thumbnail  

ANZAC Day (24-27 April 2026)

1:1 CAL ID 1006404

4:5 CAL ID 1006403

16:9 CAL ID 1006406

Double demerits are in force from Friday 24 April to Monday 27 April 2026, inclusive.

Get caught speeding, using a mobile phone illegally, not wearing a seatbelt or wearing one incorrectly, or not wearing a motorcycle helmet this holiday period and you’ll face double the points.

 

 


Videos

Motorcycle safety gear

Motorcycle safety gear

Download this video

Whether you’re a first-time rider or you’ve been riding for years, your safety is the most important thing. #SafetyNeverTakesAHoliday

Play
Preparing your vehicle for a road trip vox pops 1:1

Preparing your vehicle for a road trip vox pops 1:1

Download this video

Going on a road trip? Prep your vehicle with these 5 essential tips for a safe and smooth journey! #SafetyNeverTakesAHoliday

Play
Mobile phones while driving vox pops 1:1

Mobile phones while driving vox pops 1:1

Download this video

Keep your hands on the wheel and eyes on the road. Stay safe and enjoy the journey! #SafetyNeverTakesAHoliday

Play
Driver behaviour vox pops 1:1

Driver behaviour vox pops 1:1

Download this video

๐Ÿš˜Keep your cool on the road and drive safely these holidays! #SafetyNeverTakesAHoliday

Play
Road safety quiz vox pops 1:1

Road safety quiz vox pops 1:1

Download this video

We tested this driver's road safety knowledge with 3 quiz questions. Did you get them right? #SafetyNeverTakesAHoliday

Play
Preparing yourself for a road trip vox pops 1:1

Preparing yourself for a road trip vox pops 1:1

Download this video

How do you prepare for a summer road trip? Follow these 4 must-dos to get there safely! #SafetyNeverTakesAHoliday

Play
Road safety quiz vox pops 9:16

Road safety quiz vox pops 9:16

Download this video

We tested this driver's road safety knowledge with 3 quiz questions. Did you get them right? #SafetyNeverTakesAHoliday

Play
Preparing your vehicle for a road trip vox pops 9:16

Preparing your vehicle for a road trip vox pops 9:16

Download this video

Going on a road trip? Prep your vehicle with these 5 essential tips for a safe and smooth journey! #SafetyNeverTakesAHoliday

Play
Mobile phones while driving vox pops 9:16

Mobile phones while driving vox pops 9:16

Download this video

Keep your hands on the wheel and eyes on the road. Stay safe and enjoy the journey! #SafetyNeverTakesAHoliday

Play
Driver behaviour vox pops 9:16

Driver behaviour vox pops 9:16

Download this video

๐Ÿš˜Keep your cool on the road and drive safely these holidays! #SafetyNeverTakesAHoliday

Play
Preparing yourself for a road trip vox pops 9:16

Preparing yourself for a road trip vox pops 9:16

Download this video

How do you prepare for a summer road trip? Follow these 4 must-dos to get there safely! #SafetyNeverTakesAHoliday

Play
Motorcycle jacket testing

Motorcycle jacket testing

Download this video

See how a 5-star rated motorcycle jacket compares to a half-star jacket when put to a safety test. #SafetyNeverTakesAHoliday

Play
Caravan tips for beginners

Caravan tips for beginners

Download this video

๐Ÿš—We asked the pros for their top tips for towing a caravan. โœ…Can you tick them off for your caravan adventure? More tips: bit.ly/caravan-safety #SafertyNeverTakesAHoliday

Play
Bring the mob home safely safe driving

Bring the mob home safely safe driving

Download this video

Travelling these holidays? Here are some safety tips for all you mob who'll be behind the wheel these holidays. Let's bring the mob home safely. #SafetyNeverTakesAHoliday

Play
Animals on country roads

Animals on country roads

Download this video

Look out, animals about! When driving in rural or regional areas, especially around dusk or dawn, slow down when you see warning signs and stay alert - animals can be unpredictable. #SafetyNeverTakesAHoliday

Play
Take rest breaks when going away

Take rest breaks when going away

Download this video

Get enough sleep before you drive. Take regular rest breaks and swap drivers if you can. #SafetyNeverTakesAHoliday

Play
Take rest breaks when coming home

Take rest breaks when coming home

Download this video

Heading back from holidays? Take regular rest breaks and pull over in a safe place if you’re tired. Don’t trust your tired self. #SafetyNeverTakesAHoliday

Play
Drink driving

Drink driving

Download this video

Leave the car at home, even if you're only having 'a couple'. Get a lift, taxi, ride share or public transport and get home safely. #SafetyNeverTakesAHoliday

Play

Newsletter article suggested copy


[Heading] Tips to get everyone to your holiday destination safely

 

[Body] If you're driving over the break, there are simple things you can do to make sure you keep everyone safe.

[Sub-heading] Your road safety checklist

  • Drive to the conditions. Take notice of the road, weather and traffic conditions and adjust your behaviour to match. It might mean slowing down, increasing your distance from the vehicle in front of you or turning on your headlights or fog lights.
  • Make sure everyone's buckled up properly.
  • Take regular breaks and swap drivers if you can.
  • If you plan on drinking, don’t drink - have a Plan B before you head out.
  • Avoid distractions and put your mobile phone in the glovebox.
  • Check your lights, tyres and oil to make sure your vehicle is road trip-ready. 

Road safety is everyone's responsibility because safety never takes a holiday. 

[Sub-heading] Get involved

  • Follow us and share the ‘safety never takes a holiday’ posts on the NSW Road Safety Facebook page over the holiday period.
  • Publish your own road safety messaging using the hashtag #SafetyNeverTakesAHoliday across your social channels, newsletters and websites.
  • Visit the NSW Centre for Road Safety website for more info on staying safe on the road.
  • Explore the Road Safety Learning Lab to challenge what you think you know about road safety.
  • Plan regular rest breaks at a NSW Rest Area including Driver Reviver sites to avoid fatigue.
  • Test how tired you might be before heading out on the road at testyourtiredself.com.au.
  • Download and use the Speed Adviser app, a driver's aid to help you stay under the speed limit.
  • Visit livetraffic.com for real-time updates on traffic conditions, including road closures.


Radio live read suggested script


Support the initiative by securing free radio live reads and using this suggested 10-second script.

Please travel safely these holidays. Slow down, stay alert, and never drive impaired or fatigued because safety never takes a holiday.


Variable message sign (VMS) suggested text


Support the initiative by securing VMS space and using this suggested text.

Portable VMS

Frame 1 Frame 2

Slow down

Take care

Over the

holidays

 Permanent VMS

 

 Holiday VMS messaging Safety never takes a holiday drive safely on our roads

More resources

More resources

For more road safety communications toolkits, registered Hub users can visit Guides, Toolkits & Publications.

How to use the Creative Assets Library (CAL)


If you already have an account, log in at creativeassets.transport.nsw.gov.au and search for the relevant CAL reference.

To create an account:

  1. Visit creativeassets.transport.nsw.gov.au

  2. Click ‘Register’ on the top right-hand side of the page

  3. Complete the form

  4. Submit your registration request to administrator for approval

  5. You will then receive email confirmation when your account is ready to access (generally within 24-48 hours).

If you have any issues with the CAL, please email creativeassets@transport.nsw.gov.au and provide any screenshots of the issue.

Back to Assets

More information

More information

If you'd like to be notified when there's new holiday content, please email towardszero@transport.nsw.gov.au to be added to the subscriber list.

Please email questions to towardszero@transport.nsw.gov.au or visit NSW Centre for Road Safety for more information.