Join us in reminding your community to prepare and take extra care on the roads over long weekends and holidays because #SafetyNeverTakesAHoliday.
If you're creating your own social media content, follow our Content Creation Guidelines for more key messages on other topics.
Statistics
- In December 2024 and January 2025, 51 people were killed on NSW roads, down from 63 fatalities in December 2023 and January 2024.
- Over the last 5 years, an average of 54 people have been killed on NSW roads and 680 seriously injured during the December to January period.
Key messages
| Speed |
- Speeding is the biggest killer on NSW roads. Keep under the speed limit.
- Download the Speed Adviser app, a driver's aid to help you stay under the speed limit.
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| Seatbelts |
- Make sure everyone's buckled up properly. Seatbelts save lives.
- Wearing your seatbelt under your arm is incorrectly wearing your seatbelt and won't be as effective in protecting you in a crash.
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| Fatigue |
- Plan your route and regular rest breaks, and swap drivers if you can.
- Test how tired you might be before heading out on the road at testyourtiredself.com.au.
- Plan regular rest breaks at a NSW Rest Area including Driver Reviver sites to avoid fatigue.
- Get a good night’s sleep before driving.
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| Drink driving |
- If you plan on drinking, don’t drive - have a Plan B before you head out.
- Avoid drinking the night before driving.
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| Drive to conditions |
- Drive to the conditions by taking notice of the road, weather and traffic conditions and adjusting your behaviour to match. It might mean slowing down, increasing your distance from the vehicle in front of you or turning on your headlights or fog lights.
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| Pedestrians |
- Don't walk home drunk. Take public transport, a cab or ride share to get home safely.
- Drivers, keep an eye out for more people on the roads this summer and slow down.
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| Distractions |
- Avoid distractions and put your mobile phone in the glovebox.
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| Vehicle safety |
- Check your lights, tyres and oil to make sure your vehicle is road trip ready.
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| Traffic and planning |
- Visit livetraffic.com for real-time updates on traffic conditions, including road closures.
- Check weather and fire danger warnings before travelling this summer.
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Organic content will be posted on the NSW Road Safety Facebook pagewhich you can share on your Facebook page.
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| Facebook banner |
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Download (car)
Download (motorbike)
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Download (car)
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| 9:16 |
English 1:1
🚗🏕Whether you’re off to the beach or bush these holidays, be prepared with these road safety tips.
#SafetyNeverTakesAHoliday
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Aboriginal 1:1
🚗🏕Whether you’re off to the beach or bush, bring the mob home safely with these road safety tips.
#SafetyNeverTakesAHoliday
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English 16:9
🚗🏕Whether you’re off to the beach or bush these holidays, be prepared with these road safety tips.
#SafetyNeverTakesAHoliday
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Tips for driving in wet weather
⚠️ Obey speed advisory signs and drive to the conditions.
💡 Put your headlights on low beam. Only use your fog lights if driving in fog, mist, or other conditions that restrict your visibility.
📏 Keep a safe distance from the vehicle in front. Gently brake in wet conditions to avoid skidding and losing control. Brake early and accelerate slowly.
More info: https://www.transport.nsw.gov.au/roadsafety/road-users/drivers/extreme-weather#
#SafetyNeverTakesAHoliday
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Riding safely in wet weather
Adjust your speed to suit the conditions. Damp patches, loose gravel or dirt can be especially hazardous for motorcyclists. Watch for loose stones on winding or steep roads, and moss in the centre of the lane, and take extra care in wet weather conditions.
More info: https://www.nsw.gov.au/driving-boating-and-transport/roads-safety-and-rules/motorcycles-and-scooters/safe-riding-behaviour-for-motorcyclists/riding-conditions
#SafetyNeverTakesAHoliday
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These double demerits assets require a Creative Assets Library (CAL) account to download. Learn how to register for an account at the bottom of this page.
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Pre-Christmas and New Year's (17 - 23 December 2025)
CAL ID 1003075
Double demerits are in force from Wednesday 24 December 2025 until Sunday 4 January 2026 inclusive.
Get caught speeding, using a mobile phone illegally, not wearing a seatbelt or wearing one incorrectly, or not wearing a motorcycle helmet this holiday period and you’ll face double the points.
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Christmas and New Year's (24 December 2025 - 4 January 2026)
CAL ID 1003106
Double demerits start 12.01am Wednesday 24 December and continue until 11:59pm Sunday 4 January 2026.
@NSWPoliceForce will target speeding, illegal mobile phone use, seatbelt and motorcycle helmet offences this holiday period.
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Australia Day double demerits
These double demerits assets require a Creative Assets Library (CAL) account to download. Learn how to register for an account at the bottom of this page.
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Pre-Australia Day (16 January - 22 January 2026)
CAL ID 1003082
Double demerits are in force from Friday 23 January until Monday 26 January 2026 inclusive.
Get caught speeding, using a mobile phone illegally, not wearing a seatbelt or wearing one incorrectly, or not wearing a motorcycle helmet this holiday period and you’ll face double the points. |
Australia Day (23 January - 26 January 2026)
CAL ID 1003103
Double demerits start 12.01am Friday 23 January and continue until 11:59pm Monday 26 January 2026.
@NSWPoliceForce will target speeding, illegal mobile phone use, seatbelt and motorcycle helmet offences this long weekend.
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[Heading] Do your bit to keep everyone safe these holidays
[Sell] Everyone on our roads should make it to their destination safely.
[Body] Road safety is everyone's responsibility. Over the break, prepare and take extra care on the roads because safety never takes a holiday.
[Sub-heading] Your road safety checklist
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Drive to the conditions by taking notice of the road, weather and traffic conditions and adjusting your behaviour to match. It might mean slowing down, increasing your distance from the vehicle in front of you or turning on your headlights or fog lights.
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Make sure everyone's buckled up properly.
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Take regular breaks and swap drivers if you can.
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If you plan on drinking, don’t drink - have a Plan B before you head out.
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Avoid distractions and put your mobile phone in the glovebox.
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Check your lights, tyres and oil to make sure your vehicle is road trip ready.
[Sub-heading] Get involved
- Follow us and share the ‘safety never takes a holiday’ posts on the NSW Road Safety Facebook page over the holiday period.
- Publish your own road safety messaging using the hashtag #SafetyNeverTakesAHoliday across your social channels, newsletters and websites.
- Visit the NSW Centre for Road Safety website for more info on staying safe on the road.
- Explore the Road Safety Learning Lab to challenge what you think you know about road safety.
- Plan regular rest breaks at a NSW Rest Area including Driver Reviver sites to avoid fatigue.
- Test how tired you might be before heading out on the road at testyourtiredself.com.au.
- Download and use the Speed Adviser app, a driver's aid to help you stay under the speed limit.
- Visit livetraffic.com for real-time updates on traffic conditions, including road closures.
Support the initiative by securing free radio live reads and using this suggested 10-second script.
Please travel safely these holidays. Remember to stay under the speed limit, buckle up and take regular rest breaks because safety never takes a holiday.
Support the initiative by securing VMS space and using this suggested text.
Portable VMS
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Frame 2 |
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Slow down
Take care
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Over the
holidays
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Permanent VMS
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Visit creativeassets.transport.nsw.gov.au
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Click ‘Register’ on the top right-hand side of the page
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Complete the form
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Click the box to confirm if you agree with the Terms and conditions
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Submit your registration request to administrator for approval
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