Safety never takes a holiday communications toolkit

Remind your community to travel safe with images, videos, messaging and more from our Safety never takes a holiday communications toolkit.

Safety never takes a holiday communications toolkit

Join us in reminding your community to prepare and take extra care on the roads over long weekends and holidays because #SafetyNeverTakesAHoliday.

If you're creating your own social media content, follow our Content Creation Guidelines for more key messages on other topics.


Statistics

Last year, 3 people were killed and 39 seriously injured on NSW roads during the King’s Birthday long weekend compared to 3 people killed and 45 seriously injured in the same period the year prior.

2025 data is preliminary and subject to change.


Key messages

Speed
Seatbelts
  • Make sure everyone's buckled up properly. Seatbelts save lives.
  • Wearing your seatbelt under your arm is incorrectly wearing your seatbelt. It won't be as effective in protecting you in a crash.
Fatigue
  • Plan your route and regular rest breaks, and swap drivers if you can.
  • Test how tired you might be before heading out on the road at testyourtiredself.com.au.
  • Plan regular rest breaks at a NSW Rest Area including Driver Reviver sites to avoid fatigue.
  • Get a good night’s sleep before driving.
Drink driving
  • If you plan on drinking, don’t drive - have a Plan B before you head out.
  • Avoid drinking the night before driving.
Drive to conditions
  • Drive to the conditions by taking notice of the road, weather and traffic conditions and adjusting your behaviour to match. It might mean slowing down, increasing your distance from the vehicle in front of you or turning on your headlights or fog lights.
Driving in snow and icy conditions  
  • Snow and ice can make the roads slippery and cause your tyres to lose traction. It'll take you much longer to stop so slow down and leave at least 4 seconds between you and the vehicle in front.
  •  In snow and on ice, brake and accelerate gently to avoid skidding.
  • If instructed by signs or authorities, fit snow chains to your tyres. 
  • In snow, turn on your headlights during the day. If visibility is poor, turn on your fog lights if you have them.
  • Take extra care when driving around dawn, dusk or at night when moisture can freeze into black ice on the road. It's hard to see and can remain even on clear days, especially in shaded or low-lying areas. 
  • For tips on driving in the snow, visit the NSW Government website.
Pedestrians
  • Don't walk home drunk. Take public transport, a taxi or ride share to get home safely.
  • Drivers, watch for people walking these holidays and slow down. Try a crash simulation on the Lab to see how your speed affects a pedestrian at nsw.gov.au/roadsafetylearninglab/pedestrian
Distractions
  •  Know the mobile phone rules for your licence at mobilephoneroadrules.com.au
  • Avoid distractions and put your mobile phone in the glovebox.
Vehicle safety
Traffic and planning
  • Visit livetraffic.com for real-time updates on traffic conditions, including road closures.
  • Check weather and fire danger warnings before travelling these holidays.

 

How to use this communications toolkit

How to use this communications toolkit

The assets in this toolkit are ready for use on your communication channels.

Use the #SafetyNeverTakesAHoliday hashtag on your social media posts and tag @NSWRoadSafety on Facebook.

Some assets require a Creative Assets Library (CAL) account to download. Learn how to register for an account at the bottom of this page.


Creative assets


Social media

Organic content will be posted on the NSW Road Safety Facebook pagewhich you can share on your Facebook page.


General graphics

Safety never takes a holiday Facebook banner Safety never takes a holiday 16x9 tile
Safety never takes a holiday 1x1 tile
Facebook banner 16:9  1:1
Safety never takes a holiday 9x16 tile

Road-Trip-Ready-V6-English

Download (car)

Motorbike-Road-Trip-Ready-V6-English

Download (motorbike)

 

Road-Trip-Ready-V6-Aboriginal

Download (car)

Motorbike-Road-Trip-Ready-V6-Aboriginal

Download (motorbike)

 9:16

English 1:1

🚗🏕Wherever you're off to this long weekend/these school holidays, be prepared with these road safety tips.
#SafetyNeverTakesAHoliday

Aboriginal 1:1

🚗🏕Wherever you're off to this long weekend/these school holidays, bring the mob home safely with these road safety tips.
#SafetyNeverTakesAHoliday

Road trip ready checklist tile 16:9 

Drive to the conditions Ute

 Ride to the conditions Tile 1x1 V1

English 16:9

🚗🏕Wherever you're off to this long weekend/these school holidays, be prepared with these road safety tips.

#SafetyNeverTakesAHoliday

 Tips for driving in wet weather

⚠️ Obey speed advisory signs and drive to the conditions.
💡 Put your headlights on low beam. Only use your fog lights if driving in fog, mist or other conditions that restrict your visibility.
📏 Keep a safe distance from the vehicle in front. Gently brake in wet conditions to avoid skidding and losing control. Brake early and accelerate slowly.
More info: https://www.transport.nsw.gov.au/roadsafety/road-users/drivers/extreme-weather#

#SafetyNeverTakesAHoliday

Riding safely in wet weather

Adjust your speed to suit the conditions. Damp patches, loose gravel or dirt can be especially hazardous for motorcyclists. Watch for loose stones on winding or steep roads and moss in the centre of the lane, and take extra care in wet weather conditions.
More info: https://www.nsw.gov.au/driving-boating-and-transport/roads-safety-and-rules/motorcycles-and-scooters/safe-riding-behaviour-for-motorcyclists/riding-conditions

#SafetyNeverTakesAHoliday


Culturally and linguistically diverse (CALD) tiles

Simplified Chinese

Road-Trip-Ready-V6-Simplified-Chinese

Download (car)

Motorbike-Road-Trip-Ready-V6-Simplified-Chinese

Download (motorbike)

Traditional Chinese

Road-Trip-Ready-V6-Traditional-Chinese

Download (car)

Motorbike-Road-Trip-Ready-V6-Traditional-Chinese

Download (motorbike)

Vietnamese

Road-Trip-Ready-V6-Vietnamese

Download (car)

Motorbike-Road-Trip-Ready-V6-Vietnamese

Download (motorbike)

Arabic

Road-Trip-Ready-V6-Arabic

Download (car)

Motorbike-Road-Trip-Ready-V6-Arabic

Download (motorbike)

#SafetyNeverTakesAHoliday

#SafetyNeverTakesAHoliday

 #SafetyNeverTakesAHoliday

#SafetyNeverTakesAHoliday


King's Birthday long weekend double demerits

These double demerits assets require a Creative Assets Library (CAL) account to download. Learn how to register for an account at the bottom of this page.

 Double demerits video thumbnail  Double demerits animation thumbnail

King's Birthday (5 to 8 June 2026)

1:1 CAL ID 1005982

4:5 CAL ID 1005980

9:16 CAL ID 1005981

16:9 CAL ID 1005983

Double demerits are in force from Friday 5 June to Monday 8 June 2026, inclusive.

Get caught speeding, using a mobile phone illegally, not wearing a seatbelt or wearing one incorrectly, or not wearing a motorcycle helmet this holiday period and you’ll face double the points.

King's Birthday (5 to 8 June 2026)

1:1 CAL ID 1005977

4:5 CAL ID 1005975

16:9 CAL ID 1005979

Double demerits are in force from Friday 5 June to Monday 8 June 2026, inclusive.

Get caught speeding, using a mobile phone illegally, not wearing a seatbelt or wearing one incorrectly, or not wearing a motorcycle helmet this holiday period and you’ll face double the points.

 


Videos

Motorcycle safety gear

Motorcycle safety gear

Download this video

Whether you’re a first-time rider or you’ve been riding for years, your safety is the most important thing. #SafetyNeverTakesAHoliday

Play
Preparing your vehicle for a road trip vox pops 1:1

Preparing your vehicle for a road trip vox pops 1:1

Download this video

Going on a road trip? Prep your vehicle with these 5 essential tips for a safe and smooth journey! #SafetyNeverTakesAHoliday

Play
Mobile phones while driving vox pops 1:1

Mobile phones while driving vox pops 1:1

Download this video

Keep your hands on the wheel and eyes on the road. Stay safe and enjoy the journey! #SafetyNeverTakesAHoliday

Play
Driver behaviour vox pops 1:1

Driver behaviour vox pops 1:1

Download this video

🚘Keep your cool on the road and drive safely these holidays! #SafetyNeverTakesAHoliday

Play
Road safety quiz vox pops 1:1

Road safety quiz vox pops 1:1

Download this video

We tested this driver's road safety knowledge with 3 quiz questions. Did you get them right? #SafetyNeverTakesAHoliday

Play
Preparing yourself for a road trip vox pops 1:1

Preparing yourself for a road trip vox pops 1:1

Download this video

How do you prepare for a summer road trip? Follow these 4 must-dos to get there safely! #SafetyNeverTakesAHoliday

Play
Road safety quiz vox pops 9:16

Road safety quiz vox pops 9:16

Download this video

We tested this driver's road safety knowledge with 3 quiz questions. Did you get them right? #SafetyNeverTakesAHoliday

Play
Preparing your vehicle for a road trip vox pops 9:16

Preparing your vehicle for a road trip vox pops 9:16

Download this video

Going on a road trip? Prep your vehicle with these 5 essential tips for a safe and smooth journey! #SafetyNeverTakesAHoliday

Play
Mobile phones while driving vox pops 9:16

Mobile phones while driving vox pops 9:16

Download this video

Keep your hands on the wheel and eyes on the road. Stay safe and enjoy the journey! #SafetyNeverTakesAHoliday

Play
Driver behaviour vox pops 9:16

Driver behaviour vox pops 9:16

Download this video

🚘Keep your cool on the road and drive safely these holidays! #SafetyNeverTakesAHoliday

Play
Preparing yourself for a road trip vox pops 9:16

Preparing yourself for a road trip vox pops 9:16

Download this video

How do you prepare for a summer road trip? Follow these 4 must-dos to get there safely! #SafetyNeverTakesAHoliday

Play
Motorcycle jacket testing

Motorcycle jacket testing

Download this video

See how a 5-star rated motorcycle jacket compares to a half-star jacket when put to a safety test. #SafetyNeverTakesAHoliday

Play
Caravan tips for beginners

Caravan tips for beginners

Download this video

🚗We asked the pros for their top tips for towing a caravan. ✅Can you tick them off for your caravan adventure? More tips: bit.ly/caravan-safety #SafertyNeverTakesAHoliday

Play
Bring the mob home safely safe driving

Bring the mob home safely safe driving

Download this video

Travelling these holidays? Here are some safety tips for all you mob who'll be behind the wheel these holidays. Let's bring the mob home safely. #SafetyNeverTakesAHoliday

Play
Animals on country roads

Animals on country roads

Download this video

Look out, animals about! When driving in rural or regional areas, especially around dusk or dawn, slow down when you see warning signs and stay alert - animals can be unpredictable. #SafetyNeverTakesAHoliday

Play
Take rest breaks when going away

Take rest breaks when going away

Download this video

Get enough sleep before you drive. Take regular rest breaks and swap drivers if you can. #SafetyNeverTakesAHoliday

Play
Take rest breaks when coming home

Take rest breaks when coming home

Download this video

Heading back from holidays? Take regular rest breaks and pull over in a safe place if you’re tired. Don’t trust your tired self. #SafetyNeverTakesAHoliday

Play
Drink driving

Drink driving

Download this video

Leave the car at home, even if you're only having 'a couple'. Get a lift, taxi, ride share or public transport and get home safely. #SafetyNeverTakesAHoliday

Play

Newsletter article suggested copy


[Heading] Tips to get everyone to your holiday destination safely

[Body] If you're driving over the long weekend/school holidays, there are simple things you can do to make sure you keep everyone safe.

[Sub-heading] Your road safety checklist

  • Drive to the conditions. Take notice of the road, weather and traffic conditions and adjust your behaviour to match. It might mean slowing down, increasing your distance from the vehicle in front of you or turning on your headlights or fog lights.
  • Make sure everyone's buckled up properly.
  • Take regular breaks and swap drivers if you can.
  • If you plan on drinking, don’t drive - have a Plan B before you head out.
  • Avoid distractions and put your mobile phone in the glovebox.
  • Check your lights, tyres and oil to make sure your vehicle is road trip-ready. 
  • Know what to do and how to prepare for snow and icy conditions.

Road safety is everyone's responsibility because safety never takes a holiday. 

[Sub-heading] Get involved

  • Follow us and share the ‘safety never takes a holiday’ posts on the NSW Road Safety Facebook page over the holiday period.
  • Publish your own road safety messaging using the hashtag #SafetyNeverTakesAHoliday across your social channels, newsletters and websites.
  • Visit the NSW Centre for Road Safety website for more info on staying safe on the road.
  • Explore the Road Safety Learning Lab to challenge what you think you know about road safety.
  • Plan regular rest breaks at a NSW Rest Area including Driver Reviver sites to avoid fatigue.
  • Test how tired you might be before heading out on the road at testyourtiredself.com.au.
  • Download and use the Speed Adviser app, a driver's aid to help you stay under the speed limit.
  • Visit livetraffic.com for real-time updates on traffic conditions, including road closures.


Radio live read suggested script


 

Support the initiative by securing free radio live reads and using this suggested 10-second script.

Please travel safely this long weekend/these school holidays. Slow down, stay alert and never drive impaired or fatigued because safety never takes a holiday.


Variable message sign (VMS) suggested text


Support the initiative by securing VMS space and using this suggested text.

Portable VMS

Frame 1 Frame 2

Slow down

Take care

Over the

holidays

 Permanent VMS

 

 Holiday VMS messaging Safety never takes a holiday drive safely on our roads

More resources

More resources

For more road safety communications toolkits, registered Hub users can visit Guides, Toolkits & Publications.

How to use the Creative Assets Library (CAL)


If you already have an account, log in at creativeassets.transport.nsw.gov.au and search for the relevant CAL reference.

To create an account:

  1. Visit creativeassets.transport.nsw.gov.au

  2. Click ‘Register’ on the top right-hand side of the page

  3. Complete the form

  4. Submit your registration request to administrator for approval

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More information

More information

If you'd like to be notified when there's new holiday content, please email towardszero@transport.nsw.gov.au to be added to the subscriber list.

Please email questions to towardszero@transport.nsw.gov.au or visit NSW Centre for Road Safety for more information.