The April holiday 2025 communications toolkit is here.
Join us in reminding your communities to prepare and take extra care on the roads these holidays because #SafetyNeverTakesAHoliday.
Statistics
- With NSW roads busier in the holiday season, they are key periods where there are spikes in fatalities on the road. This year, with Easter and ANZAC Day just a week apart, more people may take extra time off and travel domestically.
- Last year during the Easter public holiday period from 29 March to 1 April 2024p., 5 people were killed and 104 persons were injured (35 with serious injuries), compared to 7 people killed and 178 persons injured (54 with serious injuries) for the previous Easter public holiday period in 2023.
- Safe driving: Travel safely over the long weekend because #SafetyNeverTakesAHoliday.
- Mobile phones: Know the rules for using mobile phones for your licence. Switch off this long weekend and don't be distracted by your mobile phone while driving because #SafetyNeverTakesAHoliday.
- Road trip ready: Wherever you’re off to this long weekend, check your vehicle to make sure it’s road trip ready before you go because #SafetyNeverTakesAHoliday.
- Breakdown safety: Be prepared for the unexpected with these breakdown safety tips because #SafetyNeverTakesAHoliday.
If you're creating your own social media content, follow our Content Creation Guidelines for more key messages on other topics.
Organic content will be posted on the NSW Road Safety Facebook page from 11 to 27 April 2025. Check in every day and share our content on your Facebook page.
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🚗🏕Whether you’re off to the beach or bush these holidays, be prepared with these road safety tips.
#SafetyNeverTakesAHoliday
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Aboriginal
🚗🏕Whether you’re off to the beach or bush, bring the mob home safely with these road safety tips.
#SafetyNeverTakesAHoliday
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Download this
Here are some egg-cellent caravan safety tips before you head off this Easter:
⚖️ Load and restrain your caravan and towing vehicle correctly
🚗 Keep a safe speed and distance from others on the road
🌦️ Drive to the conditions
🚦 Accelerate, brake, and steer smoothly and gradually
More tips: bit.ly/caravan-safety
#SafetyNeverTakesAHoliday
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Download this
Here are some egg-cellent caravan safety tips before you head off this Easter:
⚖️ Load and restrain your caravan and towing vehicle correctly
🚗 Keep a safe speed and distance from others on the road
🌦️ Drive to the conditions
🚦 Accelerate, brake, and steer smoothly and gradually
More tips: bit.ly/caravan-safety
#SafetyNeverTakesAHoliday
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Download this
🐰 Supervise your little ones near driveways and hold their hand so they don't hop into danger. Buckle them up in a properly secured child car seat that's right for their age and size. #TravelSafeTheseHolidays
www.childcarseats.com.au
#SafetyNeverTakesAHoliday
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Download this
🐰 Supervise your little ones near driveways and hold their hand so they don't hop into danger. Buckle them up in a properly secured child car seat that's right for their age and size. #TravelSafeTheseHolidays
www.childcarseats.com.au
#SafetyNeverTakesAHoliday
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Download this
Be a good egg this Easter like Bob the bilby and don't be distracted by your phone.
Know the rules www.mobilephoneroadrules.com.au
#SafetyNeverTakesAHoliday
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Download this
Meet Bob the bilby! 👋 He's about to hop on an Easter adventure and is following our checklist to make sure his car is road trip ready.
💡 All lights are working
💨 Tyre pressure is correct
💧 No oil leaks
⚠️ No warning lights are flashing on your dash
💦 Oil and fluid levels are correct
💺 Seatbelts are working and everyone is buckled up.
#SafetyNeverTakesAHoliday
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Download this
Meet Bob the bilby! 👋 He's about to hop on an Easter adventure and is following our checklist to make sure his car is road trip ready.
💡 All lights are working
💨 Tyre pressure is correct
💧 No oil leaks
⚠️ No warning lights are flashing on your dash
💦 Oil and fluid levels are correct
💺 Seatbelts are working and everyone is buckled up.
#SafetyNeverTakesAHoliday
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Download this
Meet Bob the bilby! 👋 He's about to hop on an Easter adventure and is following our checklist to make sure his car is road trip ready.
💡 All lights are working
💨 Tyre pressure is correct
💧 No oil leaks
⚠️ No warning lights are flashing on your dash
💦 Oil and fluid levels are correct
💺 Seatbelts are working and everyone is buckled up.
#SafetyNeverTakesAHoliday
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Download this
🐢 🐰 Slow and steady wins the race. Bob the bilby makes sure he stays under the speed limit with our Speed Adviser app. Get alerts if you exceed the speed limit or go through a mobile speed camera zone. #TravelSafeTheseHolidays
Find out more: bit.ly/speedadviser
#SafetyNeverTakesAHoliday
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Download this
Why did the chicken cross the road at the traffic lights? To get to the other side safely. 🐔
If you’re out walking, ‘chick’ for cars and use egg-ccessible crossings.
#SafetyNevverTakesAHoliday
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Download this
Some bunny needs a rest. Be like Bob the bilby and get enough sleep before you drive. Take regular rest breaks and swap drivers if you can. #SafetyNeverTakesAHoliday
testyourtiredself.com.au
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Drive safely in wet weather
Drive safely in wet weather and never drive through flood waters.
Remember to keep a safe distance, brake gently to avoid skidding and turn on your low beam headlights if it starts to rain.
More information: https://www.transport.nsw.gov.au/roadsafety/road-users/drivers/extreme-weather#
#SafetyNeverTakesAHoliday
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Tips for driving in wet weather
⚠️ Obey speed advisory signs and drive to the conditions.
💡 Put your headlights on low beam. Only use your fog lights if driving in fog, mist, or other conditions that restrict your visibility.
📏 Keep a safe distance from the vehicle in front. Gently brake in wet conditions to avoid skidding and losing control. Brake early and accelerate slowly.
#SafetyNeverTakesAHoliday
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These Easter double demerits assets require a Creative Assets Library (CAL) account to download. Learn how to register for an account at the bottom of this page.
ANZAC Day double demerits
These ANZAC Day double demerits assets require a Creative Assets Library (CAL) account to download. Learn how to register for an account at the bottom of this page.
[Heading] Road safety never takes a holiday
[Sell] With Easter, the school holidays and ANZAC Day all in April this year, it’s going to be a busy month of travel on NSW roads.
[Body] In the lead up to the holidays, encourage your colleagues, communities and loved ones to take extra care on the roads.
[Sub-heading] Stay safe these holidays
- Slow down to make sure you arrive safely at your destination.
- Make sure everyone's buckled up properly.
- Take regular breaks and swap drivers if you can.
- Prepare for the unexpected - keep a safe distance of at least 3 seconds between you and the vehicle in front.
- If you plan on drinking, don’t drink - have a Plan B.
- Avoid distractions and put your mobile phone in the glovebox.
- Check your lights, tyres and oil to make sure your car or motorcycle is road trip ready.
Last year during the Easter public holiday period from 29 March to 1 April 2024p., 5 people were killed and 104 persons were injured (35 with serious injuries), compared to 7 people killed and 178 persons injured (54 with serious injuries) for the previous Easter public holiday period in 2023.
Remember to prepare and take care over the break because safety never takes a holiday.
[Sub-heading] Get involved
- Follow us and share the ‘safety never takes a holiday’ posts on the NSW Road Safety Facebook page between 11 and 27 April 2025.
- Publish your own road safety messaging using the hashtag #SafetyNeverTakesAHoliday across your social channels, newsletters, and websites.
- Visit the NSW Centre for Road Safety website for more info on staying safe on the road.
- Test how tired you might be before heading out on the road at testyourtiredself.com.au.
- Download and use the Speed Adviser app, a driver's aid to help you stay under the speed limit.
- Visit livetraffic.com for real-time updates on traffic conditions, including road closures.
Support the initiative by securing free radio live reads and using this suggested 10-second script.
Please travel safely this long weekend. Remember to stay under the speed limit, buckle up and take regular rest breaks because safety never takes a holiday.
Support the initiative by securing VMS space and using this suggested text.
Portable VMS
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Slow down
Take care
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Over the
holidays
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Permanent VMS
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To create an account:
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Visit creativeassets.transport.nsw.gov.au
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Click ‘Register’ on the top right-hand side of the page
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Complete the form
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Click the box to confirm if you agree with the Terms and conditions
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Submit your registration request to administrator for approval
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