The summer 2024 communications toolkit is here with 5 new videos coming on 25 November. Join us in reminding your communities to prepare and take extra care on the roads these holidays because #SafetyNeverTakesAHoliday.
Statistics
- With NSW roads busier in the holiday season, they are key periods where there are spikes in fatalities on the road.
- Between December 2023 to January 2024p., 63 people were killed and 817 were seriously injured on NSW roads. Deaths rose by 14 from 29 and serious injuries rose by 127 from 690 in the same period in the year prior.
- Safe driving: Drive safely this summer because #SafetyNeverTakesAHoliday.
- Mobile phones: Know the rules for using mobile phones for your licence. Switch off this summer and don't be distracted by your mobile phone while driving because #SafetyNeverTakesAHoliday.
- Road trip ready: Wherever you’re off to these holidays, check your vehicle to make sure it’s road trip ready before you go because #SafetyNeverTakesAHoliday.
- Breakdown safety: Be prepared for the unexpected with these breakdown safety tips because #SafetyNeverTakesAHoliday.
If you're creating your own social media content, follow our Content Creation Guidelines for more key messages on other topics.
Organic content will be posted on the NSW Road Safety Facebook page from 18 December 2024 to 28 January 2025. Check in every day and share our content on your Facebook page.
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Simplified Chinese
🚗☀今年夏天，无论您是要去海滩还是丛林，确保您已了解这些道路安全提示，并做好准备。
#SafetyNeverTakesAHoliday
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Traditional Chinese
🚗☀今年夏天無論您是前往海灘還是叢林，請務必做好準備，遵循這些道路安全提示。
#SafetyNeverTakesAHoliday
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Vietnamese
🚗☀ Dù đi đến bãi biển hay vùng hoang dã vào mùa hè này, hãy đảm bảo bạn có chuẩn bị theo những lời khuyên an toàn khi đi đường này.
#SafetyNeverTakesAHoliday
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Arabic
🚗☀سواء كنت مسافرًا هذا الصيف إلى الشاطئ أو إلى الغابات، تأكد من استعدادك للطوارئ باتباع هذه النصائح الخاصة بالسلامة على الطرقات.
#SafetyNeverTakesAHoliday
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These Christmas and New Year's double demerits assets require a Creative Assets Library (CAL) account to download. Learn how to register for an account at the bottom of this page.
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CAL ID 128140
Double demerits are in force Friday 20 December to Wednesday 1 January 2025 inclusive.
Get caught speeding, using a mobile phone illegally, not wearing or incorrectly wearing a seatbelt or motorcycle helmet this long weekend and you’ll face double the points.
#SafetyNeverTakesAHoliday
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CAL ID 128139
Double demerits start at midnight tonight and continues until 11:59pm, Wednesday 1 January 2025.
@NSWPoliceForce will target speeding, illegal mobile phone use, seatbelt and motorcycle helmet offences this long weekend.
Double demerits are in force until 11.59pm Wednesday 1 January 2025.
#SafetyNeverTakesAHoliday
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CAL ID 128141
Get caught speeding, using a mobile phone illegally, not wearing or incorrectly wearing a seatbelt or motorcycle helmet this long weekend and you’ll face double the points – not double the fine. Please drive safely.
#SafetyNeverTakesAHoliday
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Australia Day double demerits
These Australia Day double demerits assets require a Creative Assets Library (CAL) account to download. Learn how to register for an account at the bottom of this page.
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CAL ID 128166
Double demerits are in force Friday 24 to Monday 27 January 2025 inclusive.
Get caught speeding, using a mobile phone illegally, not wearing or incorrectly wearing a seatbelt or motorcycle helmet this long weekend and you’ll face double the points.
#SafetyNeverTakesAHoliday
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CAL ID 128164
Double demerits start at midnight tonight and continues until 11:59pm Monday 27 January 2025.
@NSWPoliceForce will target speeding, illegal mobile phone use, seatbelt and motorcycle
helmet offences this long weekend.
#SafetyNeverTakesAHoliday
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CAL ID 128165
Double demerits are in force until 11.59pm Monday 27 January 2025.
Get caught speeding, using a mobile phone illegally, not wearing or incorrectly wearing a seatbelt or motorcycle helmet this long weekend and you’ll face double the points – not double the fine. Please drive safely.
#SafetyNeverTakesAHoliday
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[Heading] Road safety never takes a holiday
[Sell] With the summer holiday countdown on and more people expected to be travelling on NSW roads, check out our top tips to keep safe.
[Body] In the lead up to these holidays, encourage your colleagues, communities and loved ones to take extra care on the roads.
[Sub-heading] Stay safe this summer
- Slow down to make sure you arrive safely at your destination
- Make sure everyone's buckled up properly
- Take a break or swap drivers if you’re driving tired
- Prepare for the unexpected - keep a safe distance of at least three seconds between you and the vehicle in front
- If you plan on drinking, have a Plan B
- Switch off for summer and put your mobile phone in the glovebox
- Check your lights, tyres and oil to make sure your car or motorcycle is road trip ready.
Between December 2023 to January 2024p., 63 people were killed and 817 were seriously injured on NSW roads. Deaths rose by 14 from 29 and serious injuries rose by 127 from 690 in the same period in the year prior.
Remember to prepare and take care over the break because safety never takes a holiday.
[Sub-heading] Get involved
- Follow us and share the ‘safety never takes a holiday’ posts on the NSW Road Safety Facebook page between 18 December 2024 and 28 January 2025.
- Publish your own road safety messaging using the hashtag #SafetyNeverTakesAHoliday across your social channels, newsletters, and websites.
- Visit the NSW Centre for Road Safety website for more info on staying safe on the road.
- Test how tired you might be before heading out on the road at testyourtiredself.com.au.
- Download the Speed Adviser app, a driver's aid to help you stay under the speed limit.
- Visit livetraffic.com for real-time updates on traffic conditions, including road closures.
Support the initiative by securing free radio live reads and using this suggested 10-second script.
Please drive carefully this summer. Remember to stay under the speed limit, buckle up and take regular rest breaks because safety never takes a holiday.
Support the initiative by securing VMS space and using this suggested text.
If you already have an account, log in at creativeassets.transport.nsw.gov.au and search for the relevant CAL reference.
To create an account:
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Visit creativeassets.transport.nsw.gov.au
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Click ‘Register’ on the top right-hand side of the page
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Complete the form
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Click the box to confirm if you agree with the Terms and conditions
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Submit your registration request to administrator for approval
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You will then receive email confirmation when your account is ready to access (generally within 24-48 hours).
If you have any issues with the CAL, please email creativeassets@transport.nsw.gov.au and provide any screenshots of the issue.
Please note that CAL contact may not be available during the closedown period 23 December 2024 to 3 January 2025.
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