Bus flashing lights communications toolkit

This communications toolkit has been developed to help promote the bus flashing lights road rule and safety around buses. Key messaging and assets are provided to help you promote safety messages to relevant audiences including motorists, pedestrians and parents and carers.

Bus flashing lights communications toolkit

Overview

Slow down to 40km/h when bus lights flash and help keep kids safe

The ‘Bus flashing lights’ campaign runs at the start of each school term throughout the year, to remind motorists to slow down to 40km/h when bus lights flash - unless a lower speed limit applies. Flashing lights indicate that the bus is picking up or setting down school children who may be on or near the road.

The initiative also promotes important messages for parents and families around getting their child to and from the bus stop safely. This is part of the ‘school zones’ campaign, which reminds motorists to drive under the school zone speed limit when school zones are active.

This quarterly campaign uses the following paid media channels:

  • Radio (metro and regional)
  • Social media posts (via NSW Road Safety Facebook)
  • Variable Message Screens (VMS)
  • Resources for road safety partners and stakeholders to use and share, including videos and social media assets.

For more information, visit: www.transport.nsw.gov.au/roadsafety/road-users/drivers/be-bus-aware#Bus_flashing_lights


Key messages

Motorists
  • Lights flash on buses to warn motorists that buses are picking up and dropping off children.
  • You must slow down to 40km/h when overtaking or passing a bus displaying flashing lights, unless a lower speed limit applies.
  • You can help keep children safe by:
    • sticking to the speed limit and following the road rules in school zones
    • slowing down to 40km/h when bus lights are flashing, unless a lower speed limit applies
    • looking out for children crossing the road near bus stops, in school zones or along bus routes
    • giving way to buses when they merge back into traffic.
  • For more information visit www.transport.nsw.gov.au/roadsafety/road-users/drivers/be-bus-aware#Bus_flashing_lights
Parents and carers
  • You're responsible for getting your child to and from the bus stop safely.
  • When travelling by bus, your child is most at risk in the minutes after they get off the bus.
  • Always supervise your child and hold their hand when walking to and from the bus stop and when crossing the road, until they're at least 10 years old.
  • Meet your child at the designated stop time on the same side of the road as the bus stop – never call your child across the road.
  • Remind your children to always wait until the bus has gone before choosing a safe place to cross the road.
  • Talk to your children about Stop! Look! Listen! Think! every time they cross the road:
    • Stop one step back from the kerb
    • Look continuously both ways
    • Listen for the sounds of approaching traffic
    • Think whether it's safe to cross and keep checking until safely across.
  • Encourage your child to take a seat quickly when they get on the bus and to buckle up if the bus has seatbelts.
  • Talk to and remind your child to get off the bus at their designated stop.
  • Safety Town - our road safety website for primary school students, teachers and families - contains information for families around driving safely around buses and also around getting children to and from the bus stop safely. 
  • If you've recently moved, or your child is starting or changing schools, make sure you plan your trip in advance. These fact sheets provide information on getting your child to and from school safely.
  • Does your child use a rural bus stop that doesn’t have signage or other infrastructure? Think about whether it’s located in a safe spot that allows buses to stop away from the road, with good lines of sight in both directions, and includes a safe space for you to park your vehicle and wait. You can talk to your local bus operator or learn more here.
  • More information is available in this brochure: Bus safety for school students: How families can help.
  • For more information visit www.transport.nsw.gov.au/roadsafety/road-users/drivers/be-bus-aware#Bus_flashing_lights
How to use this toolkit

How to use this toolkit

This communications toolkit has been developed to help promote the bus flashing lights road rule and safety around buses.

It provides a range of assets which you can use with key messages to help promote safety messages to relevant audiences.

Digital assets are available to download directly or order from Creative Assets Library (CAL). See the bottom of this page for details.

More road safety toolkits are available on the communications toolkits page. Hub members can log in to access the full list of toolkits.

Key dates

Key dates

  • Bus flashing lights is a quarterly campaign which runs at the start of each school term.
  • Term 1 2026 dates:
    • East division: 27 January – 7 February 2026
    • West division: 3 – 14 February 2026


Creative assets

Log into the Creative Assets Library before opening the CAL links. Instructions for using the Creative Assets Library are at the bottom of this page.


Graphics (static)

123963 Slow down to 40 when bus lights flash  Bus flashing lights 1920 x 1080 - Updated December 2025 Final BeBusAware-300x250px - 4 Bus flashing lights (1)

Slow down to 40 when bus lights flash

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Bus flashing lights

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Be Bus Aware bus flashing lights

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Animations

Open CAL download links to view animations

 123966 Animated GIF Bus flashing lights animation - Bus flashing lights
Informal bus stops regional extra care - Bus flashing lights

Animated GIF

Download image:

Bus flashing lights

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Drivers slow down near informal bus stops (regional) 

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Updated Safe place to cross regional - Bus flashing lights
Adults get your child to safety - Bus flashing lights

Wait for the bus to leave then find a safe place to cross (regional)

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Adults get your child to and from the bus safely (regional)

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Photos

There are a variety of photos available via the Creative Assets Library

Woman and school kid crossing the road holding hands
Woman and school kid waiting to cross the road

An adult holding a child's hand while crossing the road. They are looking left and right as they cross.

Download on CAL: 118823

An adult holding a child's hand while they wait for the bus to leave before using a safe place to cross the road.

Download on CAL: 111807


Videos


Bus flashing lights

https://youtu.be/4vKzWOVFEyg

Download video:

Pedestrian safety - Rural & regional

https://youtu.be/riVZwFgotwg

Download video:

Pedestrian safety - Metro

https://youtu.be/LfGFLXZKuv0

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123966 Animated GIF
Bus safety tips for parents

Informal bus stops

https://youtu.be/4vKzWOVFEyg

Download video:

Slow down to 40 when bus lights flash - Social media video for motorists

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Bus safety tips for parents - Social media video for parents and carers

Download video:


Social media copy

This messaging can be applicable to various graphic and video assets provided above.

Option 1: Lights flash on the back of buses to warn motorists they're picking up or dropping off kids. Slow down to 40km/h and look out for children crossing the road.

Option 2: Remind your child to always wait until the bus has gone before choosing a safe place to cross the road.


Publications

Learn how to use the Creative Assets Library (CAL)

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Help keep our kids safe poster updated bus flashing lights  Bus flashing lights - A3 poster thumbnail Bus safety for school students DL flyer

Bus flashing lights - Help keep our kids safe - A3 Poster

Be Bus Aware - Slow down to 40 when lights flash - A3 Poster

Bus safety for school students

Factsheets - thumbnail bus flashing lights
Editable template - thumbnail
 

Fact sheets - A4

List of factsheets covering various topics around keeping children safe in the road environment.

 Bus Safety Week editable template - A4

 


Audio script and pre-records

Motorists 15 second script: Lights flash on the back of buses to warn motorists that they’re picking up or dropping off school children. Slow down to 40 kilometres per hour when the lights on buses are flashing. Keep our children safe. They’re counting on you.

Download on CAL 116806

Parents and carers 15 second script: If your child catches the bus to or from school, remind them to always wait until the bus has gone before choosing a safe place to cross the road.  Keep our children safe. They’re counting on you.

Download on CAL 116807


Article suggested copy

Slow down to 40km/h when bus lights flash
Help keep kids safe

Flashing lights on school buses warn drivers that children are being picked up and dropped off and so may be on or near the road. When you see a bus displaying flashing lights, you must slow down to 40km/h when overtaking or passing it, unless a lower speed limit applies.

Motorists, you can help keep children safe by:

  • slowing to 40km/h when bus lights are flashing
  • looking out for children who may run out from in front of, or behind, a bus.

Parents and carers play an important role too. When travelling by bus, your child is most at risk in the minutes after they get off the bus. Together with your child, choose the safest place to cross the road and talk about:

  • STOP! one step back from the kerb
  • LOOK! continuously both ways
  • LISTEN! for the sounds of approaching traffic
  • THINK! whether it is safe to cross.

Keep checking as you cross the road.

Meet your child at the bus stop or interchange after school. Never wait on the opposite side of the road and call them across

For more information, read the Bus safety for school students brochure or visit www.transport.nsw.gov.au/roadsafety/road-users/drivers/be-bus-aware#Bus_flashing_lights

 

Quiz

Use our quiz for your community engagements: https://quiz.towardszero.nsw.gov.au/bus-safety

Bus Safety Week 2026 Quiz Poster

Download quiz promo poster (Activations) - Digital version

Download quiz promo poster (Activations) - Print-ready version

 BeBusAware-Quiz-Tile-1080x1080px

Download quiz promo tile (Digital)

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How to use the Creative Assets Library (CAL)

If you already have an account, log in at creativeassets.transport.nsw.gov.au and search for the relevant CAL ID.

To create an account:

  1. Visit creativeassets.transport.nsw.gov.au

  2. Click ‘Register’ on the top right-hand side of the page

  3. Complete the form

  4. Click the box to confirm if you agree with the Terms and conditions

  5. Submit your registration request to administrator for approval

  6. You will then receive email confirmation when your account is ready to access (generally within 24-48 hours).

If you have any issues with the CAL, email creativeassets@transport.nsw.gov.au and provide screenshots of the issue.

More information

More information

If you have any questions or would like to be notified of new communication toolkits, please contact us to be added to the subscriber list.

Access the Be Bus Aware bus safety communications toolkit: https://collaborationhub.towardszero.nsw.gov.au/news-activities/communications-toolkits/be-bus-aware

Registered Hub users can also access existing communication toolkits by logging in and going to Guides, Toolkits & Publications.

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