Start planning your Easter communications with our toolkit

21 Feb 2024

The Easter and school holidays road safety communications toolkit is here.

Download toolkit

Downloadable supporting assets:

• Speeding video
• Drink driving video
• Safety never takes a holiday image
• Bilby rest stop image

In this toolkit, you’ll find banners, tiles, images and videos along with social media, newsletter, radio live read and VMS content you can use across your channels.

This content covers road trip safety, speeding, fatigue, drink driving, seatbelt safety and more.

Communications will be in market from 22 to 31 March 2024.

Be sure to use the #SafetyNeverTakesAHoliday hashtag in your messaging to promote road safety awareness.

Last Easter, 7 people died on NSW roads, with the same number of fatalities across the same period in 2021 and 2022.

To prevent serious injuries and fatalities, please join us in promoting road safety this Easter long weekend... because safety never takes a holiday.

Other ways to get involved

• Follow the NSW Road Safety Facebook page to like and share our posts between 22 and 31 March 2024.
• Visit the NSW Centre for Road Safety website for more info on staying safe on the road.
• Test how tired you might be before heading out on the road at testyourtiredself.com.au, and find NSW Rest Areas where you can take a break.
• Download the Speed Adviser app, a driver's aid to help you stay under the speed limit.
• Plan your trip ahead of time with myjourneynsw.info/ to avoid traffic pinch points. For real-time updates on traffic conditions, including road closures visit livetraffic.com.

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